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Monthly Business Update Sep 30, 2008

Monthly Business Update Sep 30, 2008. Indiv Publishing: New Sales Components Trend. Indiv Publishing: New Sales Components Trend. Publishing: Renewals. Publishing: Individual Renewals.

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Monthly Business Update Sep 30, 2008

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  1. Monthly Business Update Sep 30, 2008

  2. Indiv Publishing: New Sales Components Trend

  3. Indiv Publishing: New Sales Components Trend

  4. Publishing: Renewals

  5. Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).

  6. Publishing: Cash Sales Trend 2004-2008

  7. Publishing: New Visitors & Guest Pass Sign-Ups Above data plots daily new visitors (red line, scaled against left y-axis) and GP sign-ups (blue line scaled against right y-axis), and depicts strong positive correlation between the two.

  8. Publishing: Free List Guest Pass Sign-Up Trend

  9. Publishing: Walk-Up Guest Pass Sign-Up Trend

  10. Publishing: Guest Pass Conversion Trend Above data is for all our website Guest Passes, whether they are walk-ups or FLers, but excludes test trials like NDIA, Mauldin, and sign up a friend (PL). Sign-ups and Conversions (colored bars) are plotted against Y1 (left Y axis) whereas conversion percentages (black line) are plotted against Y2(right Y axis). The conversion rate exceeds what had been our historical average which was approx 54%. Signup Data thru 9/26 (Includes comparable conversion data thru 10/3).

  11. Publishing: Guest Pass Conversion Trend

  12. Publishing: Multi-Year Membership H/C Sep HC data is thru 9-30.

  13. Inst Headcount (Estm)

  14. CIS: Sales Trend 2006-2008

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