1 / 4

Sample Campaign Performance Review Presentation

Sample Campaign Performance Review Presentation. EXAMPLE: Campaign Expectations… What you told us. Campaign: Act your age. Look like the age you tell people. Campaign goals: Attract more women 40+ who are interested in cosmetic surgery

teagan-singleton
Download Presentation

Sample Campaign Performance Review Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sample Campaign Performance Review Presentation

  2. EXAMPLE: Campaign Expectations… What you told us • Campaign: Act your age. Look like the age you tell people. • Campaign goals: • Attract more women 40+ who are interested in cosmetic surgery • Grow business from women 25-54 with multiple spa services • Grow massage business in McLean

  3. EXAMPLE: How we’ve reached Mary McLean Medical Spa FPO • Users like Mary in the McLean area have seen your ad 750,412 times in the past month • 549 users like Mary responded directly to your message for more information about your services • CTR: .07% Mary is a 40 year old woman who has a household income of $125,000 She spends significant time online searching for articles related to health and wellness Mary is considering cosmetic surgery

  4. EXAMPLE: Next steps • Event was a success; leverage your new customer base with loyalty program • Send email blast to all new customers gained at Spa-Lidays event highlighting loyalty program with a 10% coupon. • Introduce Spa Services campaign for March & April • Idea: Rest. Relax. Rejuvinate • Offer special discount for purchasing multiple spa services at one time • Goal: Increase spa service from 25-54 year olds • Creative: Showcase multiple services (facial, massage, pedicure) • Consider how to capitalize on bridal parties in the summer

More Related