Efficient Data Center – Virtual Integrated System

1. Efficient Data Center – Virtual Integrated System Presenter Name Title

2. Only the efficient thrive Four factors drive that need PREMIUM ON EFFICIENCY CONSOLIDATION AND VIRTUALIZATION + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in emerging economies + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity WORKFORCE TRANSFORMATION CLOUD + Web 2.0 + Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device + Managed & modular services + IT-on-demand + Applications on-demand

3. The first step in greater IT efficiency is challenging the cost of running your IT today TOMORROW’S IT POSSIBILITIES TODAY’S IT REALITY Strategic spending to improve the company Strategic spending to improve the company Maintaining legacy IT environment Maintaining legacy IT environment 80% of $1.2 trillion is spent annually just to keep the lights on

4. We partner with Dell to provide a clear choice And how you get there matters Open & industry standard Choice Virtually integrated Capable and affordable Uncompromised Closed & proprietary No choice Vertically integrated Price premium Compromised

5. Dell has a proven approach to unlocking data center efficiency Three steps to saving >1% of your IT budget

6. The Data Center of the Future Highly Virtualized • Increased availability and scalability • Automated Business Continuance • Reduced energy and space requirements Converged Efficient Fabric • Fewer proprietary single-use networks • Simplified network management • Reduced cost and complexity Consolidated Workloads • Decreased software licensing costs • Enhanced application availability • Shorter time to market for new apps/functionality Automated Tiered Storage • Control ever increasing data volume • Eliminate one size fits all cost structure • Improved data management Consistent Self-service Management • Manage infrastructure, workloads and apps • Decrease the time-to-value for strategic initiatives Open, Standards-based Infrastructure • Lower hardware costs • Increased workload flexibility Automated Infrastructure Deployment • Manage more infrastructure per admin, • Free up resources for innovation

7. Dell’s Efficient Data Center In Action – Dell Virtual Integrated System Dell Virtual Integrated System Accelerate delivery of strategic IT services with groundbreaking new capabilities VIS Delivery Center Integration of the most common infrastructure activities into VMM VIS Integration Suites Rapid resource deployment, optimized operations, and planning VIS Infrastructure

8. Your architecture needs to take you from hardware to business impact • Evaluate • Test • Acquire • Improved time to market for new applications IntelligentInfrastructure Intelligent Data Management Hardware in a box Empowered Business Partner

9. Building out the efficient enterprise – start with optimized infrastructure VISInfrastructure Optimized Hardware Rationalized Virtualization • Purpose built • Embedded Intelligence Servers 0% 100% 30% 60% • Tiered storage • Built for virtualization Choice drives virtualization Storage Xen VMWare MS • 10G convergence leveraging what you have Networking

10. Optimized infrastructure includes automated infrastructure deployment and management VISInfrastructure Manage server, networking and storage as a single resource pool Hardware Servers Storage Networking

11. Dell Advanced Infrastructure Manager - manage server, networking and storage as a single resource pool Dell Advanced Infrastructure Manager Experimental Workload Mail Business Cycle Storage Networking Servers Server Admins Storage Admins Networking Admins Day 1 1 Year

12. Leverage the tool you’re most heavily invested in to do the majority of your work VISInfrastructure VISIntegration Suites Use what you have • Manages server, networking and storage as a single resource pool VSphere Dell Integration Suites Dell Advanced Infrastructure Manager SCVMM XenCenter Hardware Servers Storage Networking

13. These innovations get you halfway there • Evaluate • Test • Acquire • Improved time to market for new applications SimplifiedInfrastructure Management VIS Integration Suites VISInfrastructure IntelligentInfrastructure IntelligentInfrastructure Intelligent Data Management Hardware in a box Racked and Ready Empowered Business Partner

14. Building out the efficient data center – optimize the workload VIS Delivery Center VIS Integration Suites VISInfrastructure VIS Self Service Creator VIS Director Self-service Catalog Small Workload Governance Predictive Management App Developer $$$$ $ Medium Workload App Developer $$ $$ • Identify resource utilization (under/over) • Proactive notification when workloads exceed parameters Large Workload $$$

15. Following this path gets you to productive, efficient users • Move down the path at the pace that makes sense to your resourcesand needs • Work with a vendor that allows you to leverage your existing infrastructure • Make sure your partner has experience in each area Empowered Business Partner Hardware in a box VIS Integration Suites VIS Delivery Center VISInfrastructure IntelligentInfrastructure IntelligentInfrastructure

16. Dell Services = a different service delivery model Dell will redefine IT services similar to how we changed the IT hardware market through innovation and unique delivery models. A flexible delivery model that suits unique needs and goals Build and Operate As-a-Service Build and Transfer Do It Yourself Dell helps you do it Dell does it for you

17. Efficient Data Center in ActionVirtual Integrated System • M1000e PowerEdgeBlade Chassis • 8 M910 PowerEdge Blade Servers • 10 R810 PowerEdge Rack Servers • 1 Dell EqualLogic PS6000 Series iSCSI SAN • PowerConnect 10Gb Switches • Advanced Infrastructure Manager Software • VIS Self-service Creator Software • VIS Director Software • VIS Integration Suites for VMWare, Microsoft, and Citrix • Implementation Services

18. Begin the efficient data center journey today How to get started VIS Delivery Platform VIS Infrastructure VIS Integration Suites Sign-up for a Dell Efficient ArchitectureWorkshop Evaluate and demo Dell Advanced Infrastructure Manager Engage in a white boarding session on Dell Integration Suite Leverage Dell’s Services offerings to evaluate your virtualization strategy Engage Dell for NDA discussions and demonstrations of the VIS Delivery Platform

19. Backup

20. How to get started on the efficient data center journey Streamlined Application and Workload Management Simplified Infrastructure Management Intelligent Infrastructure Intelligent Data Management Sign-up for a Dell Efficient ArchitectureWorkshop Sign up for a Dell Data Center Assessment Standardize on 10Gb Ethernet technology (PowerConnect) Sign up for a Dell Storage Optimization Workshop and Assessment Engage Dell for NDA planning on the Dell DX6000 Object Storage Platform Engage Dell in a Tiered Storage Assessment • Engage Dell for Virtual Integrated System discussions / demonstrations • Dell Virtualization Readiness Assessment • Establish industry best practices based on hyper-scale cloud computing, performance & Dell IT metrics Implement the Dell Advanced Infrastructure Manager Implement the Dell Lifecycle Controller Request a Dell Blade POD trial

21. How Dell enables the cloud Public Clouds Multi-Tenancy • Custom Applications • Stateless Hardware • No Virtualization • Hybrid Clouds • Standardized custom applications • Virtualization-enabled • Systems management-enabled Private Clouds • Standard Applications • Availability of Hardware • Virtualized Scalability