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New Platforms New Skill sets New Job Roles Teresa Richards www.linkedin.com/in/teresarichards79. New Platforms. Location Based Services. Q&A platforms. Video Content. Location Based Services. How can these be used in B2B?. Intel - Tradeshows Provides data Creates leads
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New PlatformsNew Skill setsNew Job RolesTeresa Richardswww.linkedin.com/in/teresarichards79
New Platforms Location Based Services Q&A platforms Video Content
How can these be used in B2B? • Intel - Tradeshows • Provides data • Creates leads • Offer vouchers/exclusive insights • Interact with attendees
Real time Sales • Regus – Outsourcing • locate the nearest Regus centre on the go using GPS, including filtering by facilities, locate it on a map and get turn-by-turn directions. • augmented reality feature overlays locations and distances of offices over a real-time view from the camera.
Q & A platforms * Estimated by Techcrunch Dec 2010
Benefits of Question platforms for B2B • Research • Thought leader positioning • Lead Gen • Crowd Sourcing
Which platform is best? • What is the most important skill to have to run successful social media for a brand? • 9 responses from LinkedIn Answers • 1 response from Aardvark • 0 responses from Quora
Other new platforms Video content
New Skills • Good Communicator Business knowledge Technology Savvy
Good Communicator • Good listener • Passionate and enthusiastic • High emotional intelligence • Skilled writer • Quick Thinking
Business knowledge • Understand Org. vision and strategy • Industry knowledge • Experience • Connected • Authoritative
Technology Savvy • Experience • Curiosity • Early adopter • Analytical
New Job Roles Head of Social Media • Content Curator community manager Social Media Manager Online Media Manager Brand Evangelist Brand Advocate Community Producer Head of Interactions Head of Online Community
Resource Requirements External Gatekeeper: Monitors and develops the strategy. Assigns and coordinates actions. writer External team Produces content. Analyses results and monitors all social media channels. External Manager Topic Expert Internal Experts Approves content. Provides ‘expert’ level content. Analyst Topic Expert Internal Manager Admin Internal Gatekeeper: Monitors and develops the strategy. Assigns and coordinates actions.