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Chapter 35 Web Commerce

Chapter 35 Web Commerce. Content. Types of Commercial Web Sites Selling via Secure Servers Selecting a Secure Hosting Service Shopping Cart Software Interacting with Your Customers. Types of Commercial Web Sites. PR(Public Relations) Sites Best quality

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Chapter 35 Web Commerce

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  1. Chapter 35 Web Commerce

  2. Content • Types of Commercial Web Sites • Selling via Secure Servers • Selecting a Secure Hosting Service • Shopping Cart Software • Interacting with Your Customers

  3. Types of Commercial Web Sites • PR(Public Relations) Sites • Best quality • New product announcements, significant hirings, expansions, price changes 등 • Marketing Sites • Products 와 services 에 대한 information • product의 attributes와 advantages 등을 설명 • Sales Sites • 실제 거래가 이루어지는 Sites • Security • PR Sites < Marketing Sites < Sales Sites

  4. Selling via Secure Servers • Server-Side Security • Secure server : 다른 computer와 encrypted된 connection을 유지하기 위한 software 사용 • Secure Socket Layer Protocol 사용 • Microsoft , Netscape, Stronghold, O’reilly & Associates • Digital Certificates(Ch 9) • Level One : e-mail address • Level Two : individual’s identity • Level Three

  5. Selecting a Secure Hosting Service • Questions to Ask Potential Secure Host Providers • Does the company offer a secure server? • How is the company connected to the Internet? • Does the company have a digital certificate from a known certification authority? • Does the company offer 24-hour live technical support? • What is the monthly fee? • …

  6. Shopping Cart Software • 장바구니 • Shopping cart software • Mountain Networks • http://www.mountain-net.com • AHG • http://www.ahg.com • Americart • http://www.cartserver.com/americart • Oakland Group • http://www.oaklnd.com

  7. Interacting with Your Customers • Setting Up a Guestbook • Setting Up Discussion Group • E-Mail

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