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Implementation Issues and Future Opportunities in Consumer Driven Health Care - Jeff Brunsberg, Chief Market Officer

Implementation Issues and Future Opportunities in Consumer Driven Health Care - Jeff Brunsberg, Chief Market Officer. “This is how technology works in Health Care.”. Consumer Preference Model. Simple. Complex. Dependent. Empowered. Consumer Preference Model. Experience. Choice.

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Implementation Issues and Future Opportunities in Consumer Driven Health Care - Jeff Brunsberg, Chief Market Officer

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  1. Implementation Issues and Future Opportunities in Consumer Driven Health Care- Jeff Brunsberg, Chief Market Officer

  2. “This is how technology works in Health Care.”

  3. Consumer Preference Model

  4. Simple Complex Dependent Empowered Consumer Preference Model Experience Choice

  5. Consumer Preference Model Simple Complex Dependent Empowered Experience Choice

  6. Consumer Preference Model Simple Experience Complex Choice Dependent Empowered

  7. The Challenge

  8. Market Landscape Service Providers Buyers / Decision-Makers Employer Distribution Employer Clients CDH Administrators Solution Providers Consumers Highly Integrated Processes, Data, & User Experience “Health” Patient Member Employee Participant Dependent Cardholder Accountholder Benefits Brokers Employers HR CFO Divisions Clients Insurance Carriers / HDHP Integrators Technology Consultants Industry Consultants Managed Care Orgs Outsourced Technology Horizontal Technology Vertical Technology HP Consortiums Medical TPAs Card Networks BIN Sponsors Debit Cards / Processors Administration BPOs Benefits TPAs Payment Processing Fulfillment Substantiation Regional Banks Benefits Consultants Bank Consortiums National Banks Healthcare Delivery PEO Org. Labor Healthcare Providers (Clinics, Hospitals, Pharmacies, etc.) Investment Firms Healthcare Merchants (OTC, etc.) “Wealth” JAB/JB

  9. CDH Capability Requirements

  10. Lighthouse1 Platform

  11. Investment in Success

  12. Thank You

  13. Lighthouse1 Background • The leading technology for CDH reimbursement account administration • The only enterprise-class, multi-tenant Software as a Service provider • Based in Minneapolis, Minnesota • Founded in 2003 • Holding company also owns the largest ($4B) privately-held Midwest bank (State Bank & Trust, Fargo, ND) • 95 employees + 19 onshore/offshore contractors • 42 administrator customers from 500 to 500,000 employee accounts • >2 Million contracted members, >15,000 groups Delivery Partners Strategic Partners

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