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5 Steps to Take Your Brick and Mortar Store Online

Last year saw an unprecedented number of businesses moving online as brick-and-mortar stores adapted to the conditions created by COVID-19. If your brick-and-mortar business is currently adapting to the ecommerce world or you have just made your mind to start an online store, you have come to the right place! <br><br>1. Identify your customers<br>2. Check on your competitors<br>3. Select an ecommerce platform<br><br>Build your online store for $999: <br>https://www.techosquare.com/swiftkart <br>

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5 Steps to Take Your Brick and Mortar Store Online

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  1. SHIFT FROM BRICK AND MORTAR SHOP TO ONLINE STORE A 5-step DIY guide

  2. The pandemic has changed the dynamics of shopping, accelerating demand for e-commerce experiences. According to Digital Commerce 360, consumers spent $861.12 billion online with only U.S. merchants in 2020, up an incredible 44.0% year over year. That's why more and more businesses are shifting their brick-and-mortar stores online. Moving a brick-and-mortar business online requires strategic planning, analysis of your customers' needs, and of course an e-commerce platform. In this PPT, Techosquare will share how to shift a brick and mortar shop online in just 5 steps.

  3. IDENTIFY YOUR CUSTOMERS You are going online for more customers and the journey of taking your brick and mortar store online should begin by looking at them. Start by asking these questions: In which age group does my customers fall? Do they live nearby or come from far-off places? How much money do they usually spend during one visit? Keep in mind that the offline audience behaves differently online. Their expectations change along with value assigned to pricing, support, and personalization.

  4. CHECK ON YOUR COMPETITORS Just like the offline world, the virtual one is crowded. While there are many ways to identify key competitors for your selected niche, Google is the best way to begin. Start with a simple location- based search. Use tools such as Alexa and Ahrefs to dig up competitor info. Your ultimate goal at this stage should be casting a wide net and get a comprehensive view of the online competitive landscape for your brick and mortar store. Ecommerce store website features list for 2021

  5. SELECT AN ECOMMERCE PLATFORM On reaching this stage, consider yourself halfway through the process of taking your brick-and-mortar shop online. This is the time to decide how you want to build your online store. Online stores are mainly built using two e- commerce solutions: Turnkey ecommerce solution Custom ecommerce solution We recommend you select the right ecommerce platform considering your pocket and timeline.

  6. TELL CUSTOMERS ABOUT THE SHIFT After you’ve built your online store and launched it, your first priority should be to inform your current customers that you’re open for business online. Talk about your brand new e-shop on Instagram, Facebook, and Twitter. If you have been collecting customer emails, then, create a now-online mailer and shoot away! Let them know about the recent changes and how they can continue to purchase your goods and services online as well if coming to your offline store seems a hassle.

  7. IMPROVE ONLINE PRESENCE The digital journey is a long one. After the online launch, you should commit to building your online store’s presence. You can build your online presence by: Gathering glorious reviews on Trustpilot and GMB. Improving its SEO by building backlinks Improving social media following Learn what multi vendor marketplace is all about.

  8. These were 5 steps to shift your brick-and-mortar business online. While building and launching your online store, make sure you think long-term and invest in the right technology. Email your online shop goals to us at info@techosquare.com and we will share all the e-commerce store cost insights to help you save and grow more. Recommended reading: Web application development process to build radical apps

  9. GET IN TOUCH facebook.com/techosquare @techosquare @techosquare www.techosquare.com

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