Technology Has Given A Makeover To The Beauty Industry

1. TECHNOLOGY HAS GIVEN A MAKEOVER TO THE BEAUTY INDUSTRY The cosmetic industry has many established brands from L'Oréal to Estée Lauder, and the invasion of Kylie Jenner’s and other MUAs brands have changed the game. And has further ensured that customers get personalized and tailor-made experience. To make this possible, technology is enabling these cosmetic giants to drive growth and re-shape the future of the beauty industry. In recent years, our world has witnessed an upheaval of several game- changing technologies that have affected ample industries and businesses around us. In this run, the cosmic industry has also benefited hugely from it. As stated by L’Oreal that as a leading cosmetic company, they don’t want to be number one in the world anymore, but willing to be ‘the number one beauty tech company.’ This indicates the worth of technology in the space of the cosmetic industry, and indeed the beauty brands which have embraced technologies like artificial intelligence (AI), augmented reality (AR) and 3D printing, are doing massively GREAT on the success parameter. This post unleashes some of the most disrupting technological trends that are going to change the world of beauty for something better. So let’s take a look at how new technology trends and advancements are offering unique services and tools to their customers effortlessly. Get Virtual 'try on' with apps Cosmetic shopping demands experience and when it comes to online shopping then it is nothing less than a daunting task. Here, the utilization of AR technology is enhancing the experience and helping users to actually buy the products which suit their skin type. This technology has already been taken into consideration by Sephora and Garnier to name a few.

2. Although considering it to be in the nascent stage still, there is a lot more to improve in this domain, but indeed it is helping users to get the maximum benefits of buying products and shades matching their skin type. And for the first-timers, this technology is eventually a blessing only. AI personalized touch Do you know what sucks most in cosmetic purchase, when you end up buying a wrong shade, which seemed right at the time of purchase but turns out to be a completely different shade when you apply? This is the issue faced by 50% of women, who complain about selecting or not finding the right foundation shade, which either makes them look pale or darker. To avoid this glitch, cosmetic brand Lancome has come up with a custom-made foundation machine called Le Teint Particulier. This machine works on Artificial Intelligence and helps the users to find the exact match for their skin type. This gives users a great personalized experience to the buyers when it comes to purchasing the right shade, and needless to mention it improves the sales funnel to a larger extent. Printed make up This technical trend is followed by the integration of robots, wherein the digital wand scans and identifies the areas to work upon, and work closely to hide age spots, crow marks, blemishes, and even the burst blood vessels. There is a tiny in-built camera, which captures 200 frames per second, a microprocessor analyzes the light and dark areas, and as a result, a micro printer applies the foundation to the skin. Giving it a smooth finish looks hassle-free. 3D or 'e-make-up' This is one of the latest tech trends, that is purely based on technology without any sort of real make product. It is highly influenced by the AR filters on Snapchat and Instagram. In other ways, it is a worthy option to enhance the digital identity of the users. Many known celebrities and music artists are embracing this trend to astonish their users. Smart skincare Who doesn’t want a blemish-free skin that is supple and soft enough? The answer is everyone wants! The smart skincare technology has brought a "smart mirror" made by Taiwan's New Kinpo Group, which takes the face photo and scans it for any wrinkles, red spots, pores, fine lines, and even the brightness levels. Further, it decides the skin on the category of "good" to "poor", and helps users to get personalized tips and product recommendations. What else do you need? So next time you want to get the best skincare advice, don’t forget to take the recommendation from the hands of technology and get that lost luster on your skin.

3. The conclusion at a glance Whether it is color change, 3D, AR, or any other type of makeup innovation, indeed technology has come very far and has brought the real-life experience to the users, that couldn’t be possible earlier. It can be stated, that the unique experience and opportunities cosmetic brands can offer to their customers using technology has opened a new world of closeness between customers and service providers.