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Shoppable videos are transforming the way businesses engage with customers and drive sales. These interactive videos allow viewers to purchase products directly from the video, creating a seamless shopping experience. However, like any marketing strategy, it's crucial to measure the return on investment (ROI) of shoppable videos to ensure they are delivering value to your business. In this blog, we'll explore how to effectively measure the ROI of shoppable videos and the key metrics you should focus on.
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