PROI CEE Public Relations & Communication in Central Eastern Europe

1. PROI CEE Public Relations & Communication in Central Eastern Europe

2. About PROI worldwide PROI is the world’s largest network of independent PR & Communication agencies Established in 1970 64 companies – of which 23 in Europe Presence in 100 cities in 50 countries Most agencies have a top-5 leading position in their country / state 3200 staff - US$ 425 mio billings 4400 clients worldwide

3. PROI – One of world’s leading PR networks Rated # 4 of global PR Holding Companies Turnover in mln $ Source: Paul Holmes, 2012

4. About PROI CEE A regional subgroup within PROI worldwide Close cooperation between some of the strongest PR agencies in countries throughout Central Eastern Europe. All PROI CEE agencies are independent, owner-managed and hold a top position in their country. Together PROI CEE agencies • employ 110 consultants • have an annual turnover of 12,8 million EURO • actually serve 96 clients

5. PROI CEE PROI CEE PROI CEE

6. Austria – comm:unications

7. Baltics – Publicum

8. Czech Rep. – Ewing PR

9. Hungary – Premier Communications

10. Poland – 24/7PR

11. Slovakia – Seesame

12. PROI CEE offers cross border PR project management • Regional strategy with local nuances • Media relations covering the best journalist network • Marketing PR: regional positioning, endorsement and engaging • Cross regional Corporate PR, establishing one clear cut image • Community relations on all levels • Regional issue management and lobbying • Financial PR • Change management and internal PR • Strengthening B2B relations throughout CEE region

13. PROI CEE regional strategy regional campaign & account management regional knowledge local implementation & drive

14. How we work? • PROI CEE agencies are all independent companies – operating in their country, offering first class local knowledge and relations. • Within the PROI CEE network, agencies meet quarterly to exchange knowledge and experience – and create a CEE PR knowledge center. • For cross border projects, one lead agency is assigned being the major contact and client / campaign coordinator. Depending on the client wishes, the scope and type of the campaign client contact may be local as well, still being supervised by the lead agency.

15. How we work*? * Basic model – may be adapt to individual situation and client needs REGIONAL CAMPAIGN One lead agency • Account management • Reporting • Strategies • Planning • Supervision and quality control • Financials Country agencies • Local tactics • Local implementation • Reporting to lead agency • Contact with client where required CLIENT LEAD AGENCY countryagency countryagency countryagency countryagency

16. Why work with PROI CEE ? The international network experience • One contact and coordination • Expertise from around the region allocated to the client / project • Fluent internal organization and communication on projects • Full range of PR and communication services First class local know how • Extensive experience and broad network on local markets • Thorough understanding of local situation, needs and habits • Agencies are owner-driven, ensuring the highest quality level

17. A wealth of PR experience

18. CENTRAL EASTERN EUROPE Austria Sabine Pöhacker sabine.poehacker@communications.co.at +43 1 315 14 11 0 www.communications.co.at Czech Rep. Pavlina Rieselova rieselova@ewingpr.cz +420 603 154 583www.ewingpr.cz Poland Dirk Aarts dirk.aarts@247pr.pl +48 508 154 500 www.247pr.pl Slovakia Michaela Benedigova benedigova@seesame.com +421 2 4342 2978 www.seesame.com Baltics Arturas Jonkus a.jonkus@publicum.lt +370 686 42 450 www.publicum.lt Hungary Attila Piskoti piskoti@premiercom.hu+36 30 280-06-15www.premiercom.hu