Welcome to….

1. Welcome to…. Building Subsidized Bike Share Programs to Improve Community Health - Part 2 (Institutionalizing Bike Share Within Your Organization) Attendees as you sign on - please tell us in the message box: From what city are you attending? Is there bike share in your city? If from NYC, are you a member of Citi Bike? Also, what questions would you like answered today?

2. Building Subsidized Bike Share Programs to Improve Community Health - Part 2 (Institutionalizing Bike Share Within Your Organization)

3. Bedford Stuyvesant Restoration Corporation CDC serving predominantly African-American communities in Central Brooklyn. Programming areas: • Arts and Culture • Health Equity • Economic Mobility and Housing Preservation • Business Development

4. Context Bedford Stuyvesant Restoration Corporation NYC Better Bike Share Partnership Citi Bike Per Scholas & CORE Services What’s the story? Why Citi Bike? How did they do it? What happened? Lessons Learned Considerations before launching Citi Bike subsidized memberships Partial vs. Full subsidy Presentation Overview

5. NYC Better Bike Share Partnership (BBSP) • Mission • Vision Funding from

6. Citi Bike for Business Program As a partner of Citi Bike for Business, companies and organizations can offer Citi Bike annual memberships to employees at a free or discounted rate. • Memberships include an unlimited number of 45-minute rides in a 12-month period • Employees are responsible for additional usage fees incurred

7. Subsidy Options and Pricing • Full Subsidy - Company covers full cost of a discounted Citi Bike annual membership for employees • Partial Subsidy - Company splits the cost of a discounted Citi Bike annual membership with employees

8. Citi Bike Corporate Membership Enrollment Designate a primary contact at your org. visit the Citi Bike Corporate Program page and click the Enroll Now button to join. Your point person should have the following information about your organization available: • Tax ID Number • Account Payable Contact Information • Preferred Invoice Payment Method (Check or Electronic Transfer) • Preferred Corporate Email Domain Verification (i.e., can employees use organization email accounts or personal email addresses to sign up?

9. Per Scholas • Free Information Technology training and job placement workforce development program • Serving unemployed and underemployed individuals, and helps people access well-paying careers • STATS - Clients • Locations in the South Bronx and North Bed Stuy

10. Per Scholas | What’s the Story • Why did Per Scholas take on bike share? • How did you do it (what were the considerations) • What did Per Scholas accomplish? • What have been the results?

11. Per Scholas | Successes & Lessons Learned Successes: • Community rides--layers of benefits • Fun, eye-opening experience for clients • Humanizing, bonding between clients and employees • Demonstrating ease, convenience of biking as transportation • May be used as a tool to build relationship with community at other locations • Bike share as an employee perk Lessons: • Unbanked clients still unable to obtain memberships, but “community keys” still provide access to bike share • Other organizational challenges can take precedence, divert staff resources from promoting bike share

12. Per Scholas

13. Per Scholas

14. Supportive housing 800 clients 2x 100+ capacity sites 13x 18-24 capacity sites Locations in Crown Heights, Bed Stuy, Upper Manhattan, and the Bronx

15. Supportive housing 800 clients 2x 100+ capacity sites 13x 18-24 capacity sites Locations in Crown Heights, Bed Stuy, Upper Manhattan, and the Bronx CORE Services Group • Supportive housing and services for 1,500 clients • Residential re-entry center and alternative-to-incarceration programs • Adult single, family, and youth emergency housing • Locations across NYC

16. CORE Services Group | Why Citi Bike? • Direct benefits to clients and staff -- healthier lifestyle, transportation options, saving money • Supports fitness • Supported programming -- life skills • Employee perks distinguish CORE as an employer from competitors • Interests in benefits to health; physical and financial • Biking as a stress reliever, morale booster of employees in intense, stressful work environment • Bike rides as opportunity to strengthen relationships between employees and clients

17. CORE Services Group | What’s the story? • Fully subsidized • Periodic pushes • Citi Bike memberships around programming schedules, other organization priorities • Corporate roll out for staff and clients. • Partnership with CORE employees to increase retention Results: • 75 memberships in 6 months • 95 % of memberships are staff

18. CORE Services Group | Successes & Lessons Learned Successes • Enhanced Employee Retention • Created activities for clients and staff • Created Healthy Options • Incentivized clients to comply with program policies • Implementation of company policy around health and wellness Lessons • Full subsidy = double edged sword • Roll out and timing during winter months presented challenges • Internal organizational growth - aspects to enhance staff retention - whom and how subsidy is made available

19. CORE

20. CORE

21. Choosing a Full vs. Partial Subsidy Things to consider: • Client ability to pay vs. skin in the game or client paying partial or full subsidy • Amount organization can allocate to subsidy vs. number of subsidized memberships desired • Motivation behind membership

22. Preparing to launch subsidized memberships Things to consider: • Deeper benefits to your organization • How bike share works • Organizational capacity to invest in promoting Citi Bike memberships • Other organizational changes • Programming schedules • What can you do to support the work

23. Thank you! Questions?

24. Upcoming Webinars Tuesday, March 27: Promoting Bike Share Through Ride Leadership and Community Events Tuesday, April 24: Promoting Bike Share Through​ Youth Involvement Tuesday, May 22: Biking and Building Your Way to a Bigger Bank Account All webinars are scheduled for 2pm.

25. Attribution Much of this work and this series of webinars have been made possible by the: Better Bike Share Partnership and PeopleForBikes