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Five Companies …

Holdings. Five Companies …. 2011 Revenues: $21.386. …Dominate the American media economy. Primary Markets: TV Theaters. Ancillary Markets : Home Video/DVD Syndication Foreign Markets. Movies Television Satellite Cable. The Big Five. Public. Complementary Markets: Theme Parks

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Five Companies …

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  1. Holdings Five Companies… 2011 Revenues: $21.386 …Dominate the American media economy

  2. Primary Markets: TV Theaters Ancillary Markets: Home Video/DVD Syndication Foreign Markets Movies Television Satellite Cable The Big Five Public Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing Vertical Integration Horizontal Integration Advertisers

  3. Studios Advertisers Audiences Networks O & O’s Affiliates Independent Cos. 1984: ABC was largest media company, with 2.8B in revenues

  4. “Components of a company work together to produce benefits that would be impossible for a single company.” (p. 78) What happened? Synergy

  5. How did this happen? Deregulation + Technology

  6. This is Synergy

  7. Synergy and TV News NBC News ABC News MSNBC Primetime Live Meet the Press Nightline This Week 20/20 Dateline NBC Good Morning America The Today Show

  8. What about newspapers?

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