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Challenges and Opportunities to Developing Sustainable and Quality Team Leader Pipelines in the WC Contact Centre Sector. The Challenge: We are today faced with an ever changing economic, technological and social environment. The Consequence
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Challenges and Opportunities to Developing Sustainable and Quality Team Leader Pipelines in the WC Contact Centre Sector
The Challenge: We are today faced with an ever changing economic,technological and social environment
The Consequence This dynamism leads to either an opportunity or alternatively a problem
What needs to be done? Employees need to adapt and learn continuously • A casing point is in the digital economy and the changes it is bringing
This has a major impact as regards the contact centre environment
The Problem Organisational change is most often managed from a technical viewpoint with little effort to understand how the human element influences the change from a success or failure perspective
Furthermore….. Does our organisation have a: • Learning goal orientation • OR • Performance (task) goal orientation
More specifically….. What position do contact centres tend to take? • Learning goal orientation • OR • Performance (task) goal orientation
Considering this How should we create an effective team leadership pipeline?
We need to: (1) Adopt a learning orientated approach within our environment
(2) We need to appoint the right profile of people who have a low resistance to change
(3) We need to start with passage one (Drotter) Get the “managing oneself” (doing the work) right first and then manage the shift of “managing others” (getting the work done through others) It is all about the correct allocation of time
Then… Prepare these team leaders for passage two. (Drotter) • Divesting of individual tasks • Getting them to understand the management of managers
Which is… • Assigning managerial and leadership work to them • Managing progress as managers and finally coaching them • They also need to think beyond their function and concern themselves with strategic issues that support the business
What leadership skills do we need to instil within the contact centre environment for team leaders?
Leadership Development Model Behaviour alignment CSF 1 Knowledge Management /MIS Benchmarking, MKT Research Balancing through integration: Productivity Motivation Customer Service Process design Product knowledge Training Technology PROFITABILITY AND ROI CSF 2 CONTACT CENTRE BUSINESS STRATEGY CSF 3 Leadership
Focus Areas within Leadership Programme Programme Structure
Leadership Development Within Contact Centre Environment Revenue/ Volume Growth Profitability
Leadership Development Within Contact Centre Environment Revenue/ Volume Growth Customer Loyalty Profitability • Retention • Repeat business • Referral
Leadership Development Within Contact Centre Environment Revenue/ Volume Growth Customer Satisfaction/ Experience Customer Loyalty Profitability • Retention • Repeat business • Referral Service designed and delivered to meet targeted customer’s needs
Leadership Development Within Contact Centre Environment Revenue/ Volume Growth Customer Satisfaction/ Experience External Service Value Customer Loyalty Profitability Service concept results for customers • Retention • Repeat business • Referral Service designed and delivered to meet targeted customer’s needs
Leadership Development Within Contact Centre Environment Revenue/ Volume Growth Employee Retention Internal Service Quality Customer Satisfaction/ Experience Employee Satisfaction External Service Value Customer Loyalty Employee Productivity • Workplace Design • Job Design • Employee Selection and Development • Employee Rewards and Recognition • Tools for Servicing Customers Profitability Service concept results for customers • Retention • Repeat business • Referral Service designed and delivered to meet targeted customer’s needs