1 / 14

SOCIAL SIMPLE FUN Draugiem.lv/HTC Twitter/HTClv Facebook/HTClv

SOCIAL SIMPLE FUN Draugiem.lv/HTC Twitter.com/HTClv Facebook.com/HTClv. Communication in social media: Latvia. 01.02.2012. Situation: Draugiem.lv. Many followers already – 7310 Established “Q&A” Some news published regularly. Situation: Draugiem.lv.

teegan-tran
Download Presentation

SOCIAL SIMPLE FUN Draugiem.lv/HTC Twitter/HTClv Facebook/HTClv

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIALSIMPLEFUN • Draugiem.lv/HTC • Twitter.com/HTClv • Facebook.com/HTClv • Communication in social media: Latvia • 01.02.2012

  2. Situation: Draugiem.lv • Many followers already – 7310 • Established “Q&A” • Some news published regularly

  3. Situation: Draugiem.lv • 67. place among other companies/ brands (december)

  4. Situation: Draugiem.lv • News items published 2 – 6 times a month • There is lots of unused potential for photo, video galleries, polls and links to other engaging resources (phone reviews, offers etc.) • Many of followers are young people age 10 – 20 • There is potentioal use “quietly brilliant” as guideline to engage with HTC target audience

  5. Competitors: Draugiem.lv • Samsung - 5. place (december), 7.place in year 2011 (18 000 followers) • Nokia - 26. place (31 700 followers) • LG Elecronics - 27. place • (105 000 followers)

  6. Competitors: Twitter & Facebook

  7. Hauska & Partner offer • Strategic approach for communication in social media, including support for campaigns • Interesting and engaging content • Monitoring (including evenings and holidays) • Engage costumers in interaction • In following year increase followers in age group 20 – 40 • In following year ensure that HTC brand page is one of top 25 brand pages in Draugiem.lv

  8. Good examples

  9. Engaging, interesting and valuable content • News publication (news, photo, video) at least twice a week (new releases, our phones, tips & tricks, Android platform etc.) • Involve popular bloggers, journalists, celebrities – tests, comments, experiences

  10. Interaction with costumers • Interesting poll about habits, experiences, preferences every week • Expand Q&A to suport costumers • Contest for fans every months with possibility to win suveniers or test phone for review

  11. Facebook & Twitter • Facebook & Twitter would let us reach new audience that are also HTC targeted audience • Channels would allow us reach bloggers, opinion leaders, journalists, and other social media activistsand trend setters

  12. Audience & content Wait-and-See Homebirds New Traditionalists Geek Expressionistas Progressive Connectors Stylish Social-lites Tech-venturers Progressive Connectors

  13. Expenses

  14. Great news every morning with HTC!  http://www.facebook.com/HTC?sk=app_288606834496713

More Related