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Apna Sapna Money-Money. Game of Virtual Money: Paise Ka Samna. You are been given Rs 10 lakh, make a list indicating the use of this money and also list the reasons of the choice. List the important things which you will not be able to do , due to limited amount of money.
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Game of Virtual Money: Paise Ka Samna • You are been given Rs 10 lakh, make a list indicating the use of this money and also list the reasons of the choice. • List the important things which you will not be able to do , due to limited amount of money.
We have numerous choice: 67 varieties of toothpaste, 487 styles of shoes, 186 brands of cell phones with 137 telephone companies. There are 87 varieties of lawyers, and 75 specialties inside medicine.
Questions ????? • How do markets work? • How do customers value products? • What are the relevant production and cost measures for decision making? • How does competition affect business decisions in different market structures? • What prices should be set? • What would be the impact of changes in interest rates on costs, accounting, or capital budgeting? • How important to managerial and marketing decisions are changes in: foreign exchange rates, GDP, inflation, government regulations, sources of energy, and the balance of payments?
Introduction: Economic Issues By- Rahul Jain (MBA, FCS)
Aim of the Course To introduce economic concepts to the students to enable them to use various forms of economic analysis to extract useful information from economic data
Our strategy for achieving objectives-360 Degree Learning • Concepts, Practice and Class Discussion • Punctuality, Participation and Preparation (Its compulsory to bring your own calculators, Pen, Stationary, Registers, Prescribed Book, Course Handouts - Otherwise disciplinary action will be taken) • Judgment challenge • Learning to communicate ideas • Learning from each other • Learning through discovery
What is “Good” Participation? • Quality, not quantity. • Analyzing and discussing course material. • Questioning the analysis of others. • Seeking clarification. • Contrasting issues within other settings, courses, and / or other • countries. • Changing the direction of discussion. • Summarizing / synthesizing. • Adherence to guidelines for professionalconduct.
Some Important rules • Switch off your Mobiles • Attendance rules will be strictly applied • Non completion of Assignment will lead to strict disciplinary measures • Students can gather additional bonus points by being a “Performer” 4 times in the whole course. • Students falling in the “Improvement category” would be penalized.
Economics • Economics is the social science concerned with how individuals, institutions, and society make optimal choices under conditions of scarcity.
Economics as the context of business • Management, marketing & accounting focus on specifics • How to manage a company… • How to market a product… • How to quantify & compare corporate performance… Focus is your personal input to business • Economics is the context of business • “Men make their own history, but they do not make it as they please; they do not make it under self-selected circumstances, but under circumstances existing already, given and transmitted from the past” • Focus on constraints on and circumstances of your input. Both opportunities & dilemmas • Quick quiz: who made the above statement?
Economics as the context of business in... The Eighteenth Brumaire of Louis Napoleon Karl Marx • Often the best wisdom in economics isn’t found in standard textbooks! • considers theories & data are more relevant to business
The Managerial economics • What is managerial economics? • decision making in business • external influences on the firm • the business environment • internal decisions of the firm • the external effects of business decision making • Managerial Economics can be defined as the study of economic theories, logic and tools of economic analysis that are used in the process of business decision- making.
“The firm”: real world vs economic theory • The real world: an incredible diversity • Size: from corner store to Microsoft • Operations: from one outlet to almost all countries • Diversity: • from single product (wheat farm) to many (Sony) • From one industry to many • Ownership: from sole proprietor to multinational listed company • Structure: • from one person operations to multi-department • From sole operations (production to sale) to specialization in manufacturing, wholesale, retail, marketing, consulting…
Microeconomicsis a branch of economics that studies how individuals, households and firms make decisions to allocate limited resources, typically in markets where goods or services are being bought and sold. Micro-Economics Applied to Operational Issues The issues that arise within the business are operational issues, and the following are the theories applied: • Theory of Demand • Theory of Supply • Pricing Theory • Profit Analysis and Profit Management • Theory of Capital and Investment Decisions
Macroeconomics, on the other hand, involves the "sum total of economic activity, dealing with the issues of growth, inflation and unemployment and with national economic policies relating to these issues" and the effects of government actions (such as changing taxation levels) on them. Macro-Economics applied to Business Environment The issues that pertain to the business environment in planning and formulation of the future strategy under these three categories: • Issues related to Macroeconomic trends in the Economy • Issues related to Foreign Trade • Issues related to Government Policies
The Economic Problem • Economic problems • production and consumption • scarcity: the central economic problem • Macroeconomic issues • growth • unemployment • inflation • deficits • cyclical fluctuations
The Economic Problem • Microeconomic issues • choices: • what • how • for whom • the concept of opportunity cost • rational decision making • weighing up marginal costs and marginal benefits • the social implications of choice
The Firm and ItsEconomic Problem • Firm • An institution that hires productive resources and that organises those resources to produce and sell goods and services • A firm’s goal is to maximize wealth of the shareholders
The Types of Business Organisation • Sole Proprietorship • a firm with a single owner • Partnership • a firm with two or more owners who have unlimited liability • Company • a firm owned by one or more limited liability stockholders
Discussion What kind of Economic factors will be considered by SRK while launching King Khan merchandize?
Opportunity Cost • Firms incur opportunity costs when they produce goods. • Opportunity cost of producing— the best alternative investment opportunity that the firm foregoes to produce a good or service • Look at it as the opportunity costs of the factors of production the firm employs (labor, capital, entrepreneurs)
Opportunity Cost exercise • Identify five choices you made preparing for college. • For each choice list the opportunity cost. (Remember, opportunity cost is the next best thing you would choose to do.)
Opportunity Cost • Components of a firm’s opportunity cost • Explicit costs (money costs) • The amount paid for factors of production • Implicit costs (non-money costs) • The value of foregone opportunities. • The firm incur implicit costs when it: • uses its own capital • uses its owner’s time or financial resources
Opportunity Cost • Cost of Owner’s Resources • The income that the owner could have earned in the best alternative job. • Normal profit is the expected return for supplying entrepreneurial ability.
Economic Profit • Economic Profit • A firm’s total revenue minus its opportunity costs. • Not the same as accounting profit.
The Firm and Its Economic Problem • Technology Constraints • A firm’s resources and the available technology limit its production. • Information Constraints • The cost of coping with limited information itself limits profit. • Market Constraints • Willingness to pay of its customers and by the prices and marketing efforts of rival firms. • Willingness of people to work for and invest in the firm.
The Economic Problem • The circular flow of income • firms and households
The Economic Problem • The circular flow of income • firms and households • goods markets • real flows: goods and services
The circular flow of goods and incomes Goods and services
The Economic Problem • The circular flow of income • firms and households • goods markets • real flows: goods and services • money flows: consumer expenditure
The circular flow of goods and incomes Goods and services
The circular flow of goods and incomes Goods and services £ Consumer expenditure
The Economic Problem • The circular flow of income • firms and households • goods markets • real flows: goods and services • money flows: consumer expenditure • factor markets
The Economic Problem • The circular flow of income • firms and households • goods markets • real flows: goods and services • money flows: consumer expenditure • factor markets • real flows: services of labour and other factors
The circular flow of goods and incomes Goods and services £ Consumer expenditure
The circular flow of goods and incomes Goods and services £ Consumer expenditure Services of factors of production (labour, etc)
The Economic Problem • The circular flow of income • firms and households • goods markets • real flows: goods and services • money flows: consumer expenditure • factor markets • real flows: services of labour and other factors • money flows: wages and other incomes
The circular flow of goods and incomes Goods and services £ Consumer expenditure Services of factors of production (labour, etc)
The circular flow of goods and incomes Goods and services £ Consumer expenditure Wages, rent dividends, etc. £ Services of factors of production (labour, etc)
The Economic Problem • The circular flow of income (cont.) • macroeconomic issues • the size of total flows • microeconomic issues • individual markets • choices within goods and factor markets
Class Assignment – I • Individual Assignment- 3 minute presentation on Business News Analysis (Refer Economic times and other business news papers/ magazine) –Compulsory for first 2 roll numbers. Also submit a report on A4 size paper (Give intext citations) : Second Week onwards. Following should be the headings in the News analysis • Description of the news • Analysis, Interpretation and Implication • Conclusion. (Upload the assignment on the website: two days before the class) B) Individual Assignment – 2 minute presentation on Key learnings of the previous class. (Compulsory for all)
Assignment – I Contd. Main Readings Note: Chapters of the Text Book, PPT , Internet, Hand Outs and Library Text Book: Managerial Economics, DN Dwivedi. Vikas Publications • Academic Honesty • Do Not Copy Work • Reference Any Source • When Confused Ask Instructor Contact me: Rahul Jain (9811228852, rahulkjain16@yahoo.co.in, Yahooid:rahulkjain16) www.finishingschool.pbworks.com