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Business Library Resources

ADV 892 November 1, 2012. Business Library Resources. Your Course Guide. http:// libguides.lib.msu.edu/adv892 It also can be found linked on the Business Library web site for the semester. Using the Business Library. The Business Library has several resources for you including:

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Business Library Resources

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  1. ADV 892 November 1, 2012 Business Library Resources

  2. Your Course Guide http://libguides.lib.msu.edu/adv892 It also can be found linked on the Business Library web site for the semester.

  3. Using the Business Library The Business Library has several resources for you including: • Databases and books • Remote access to databases • 24/7 Help Line • Group Study Rooms • Copying/Printing Getting Started in Business Guide

  4. Evaluating Information Criteria for Evaluating Information that applies to all types whether print, electronic or interviews. • Authority – Who Wrote It? • Objectivity – Any possible biases? • Quality – How well is it written? • Coverage – Is it relevant and corroborate your resources? • Currency – Is it current? • Relevance – Does it match your research needs?

  5. Searching with a purpose • Defining your topic • Not too broad or not too narrow • Using Keywords • Can be the most difficult part • Think of alternative words ex. instead of Facebook use social networking. Or what about social media? • Be flexible and allow your research to direct you.

  6. Library Web Sites • Gast Business Library *Start Here* • http://www.lib.msu.edu/branches/bus/ • Main Library • http://www.lib.msu.edu/

  7. Getting Started • Reference titles include directories, dictionaries, encyclopedias, and books that provide an introduction to topics. • Business E-Reference Titles • Print Titles in the Catalog • Gale Virtual Reference • Reference Universe

  8. Finding Books • Search the catalog: http://catalog.lib.msu.edu/ • What’s in the catalog? • Find the books and other material we own including journals, newspapers, CDs, electronic material, and more • What’s not in the catalog? • Articles • Use call numbers found in the catalog to find in the stacks - Call Number Sheet • More information: Finding Business Books

  9. Finding Books • E-Books • In the catalog just like print titles • Some collections: Business e-books

  10. Finding Articles • Popular vs Scholarly vs Trade vs Newspapers • Examples: • Popular – Newsweek • Scholarly – Journal of Marketing Research • Trade/Industry – Advertising Age • Newspapers – New York Times

  11. Finding Articles about Companies, Industries, and Brands • Find in index databases • Communication & Mass Media Complete • ABI/INFORM Complete • Business Source Complete • More general – ProQuest, Gale, and Ebsco and more

  12. Newspapers • LexisNexis Academic • Business Newspapers • All Newspapers

  13. MARS • Using MARS: the MSU Article Retrieval Service

  14. InterLibrary Loan Book checked out? Article not owned by MSU Libraries? Get it from another library for free. Use InterLibrary Loan (ILL)

  15. Other Databases • Business Databases A-Z • Business Research Guides (ex. Data & Statistics Research Guides) • Main Library E-Resources • (ex. Data & Statistics, E-Journal vs indexes, and Primary Sources) • Main Research Guides • Database Usage Policy

  16. Company & Industry Research • Company Research Guide http://libguides.lib.msu.edu/companyresearch Example: LexisNexis Academic, Corporate Affiliations, and MarketLine • Industry Research Guide http://libguides.lib.msu.edu/industryresearch Example: Mintel Oxygen Reports, IBISWorld, and Freedonia Focus

  17. A Few Notes AboutElectronic Resources • User limits • Academic use ONLY • Use NetID and password to access off-campus • Some accessible only in the Business Library or on campus • Help available if trouble accessing • No access after graduation

  18. Citing Your Sources • Citing Business Databases in APA Style • Purdue OWL includes interviews • General Citation Guides

  19. Organizing Your Citations • Zotero • EndNote Help with Citations • MSU Writing Center • ESL Writing Lab

  20. Free Classes • Taught in the Business Library and Main Library on various topics • EndNote • Zotero • Jump Start Your Job Search • Espresso Book Machine • Enroll online at http://classes.lib.msu.edu/.

  21. Group Study Rooms • 7 group study rooms http://www.lib.msu.edu/branches/bus/rooms.jsp • Collaborative Technology Lab (Room 13) • Reserve online: http://reservations.lib.msu.edu/ NOTE: Must have more than 3 people in a group to use a room. • At the Main Library: • Several group study rooms • Collaborative Labs - can be reserved at URL above • Graduate Study Room - applications at Main Library Circulation Desk or Main Office

  22. ANGEL and Library Tech Support • Help with Angel, accessing library databases, and more. • 24/7 Support • Phone: 1.800.500.1554 • http://www.lib.msu.edu/computer/24-7.jsp

  23. Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading)

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