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Enrollment Market Share Presentation Michigan Public Universities 1989 to 2006

Enrollment Market Share Presentation Michigan Public Universities 1989 to 2006. Office of Institutional Research, Assessment, and Data Resources September 2007. Focus Area: Macomb, Oakland, and Wayne Counties. Introduction.

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Enrollment Market Share Presentation Michigan Public Universities 1989 to 2006

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  1. Enrollment Market Share PresentationMichigan Public Universities 1989 to 2006 Office of Institutional Research, Assessment, and Data Resources September 2007 Focus Area: Macomb, Oakland, and Wayne Counties

  2. Introduction • This Presentation summarizes the Enrollment Market Share Report, the complete report is available at http://www.oir.wayne.edu/reports_surveys/Enrollment Market Share Report.ppt • The focus here is on the SE Michigan Tri-County region. • The complete Report gives enrollment information for the Michigan Public Universities by County, from 1989 to 2006. Emphasis is on the 7 Southeastern Michigan Counties. • The data is collected via a statewide data exchange for 3 groups: FTIAC, Undergraduates, and Graduate Students.

  3. Overview • Which Michigan Public University (MPU) has the largest market shares? • What universities are making inroads into a county’s enrollment? • How is Wayne State faring in our major recruitment area, i.e., the Tri-County? We will consider these questions for each of the 3 target groups.

  4. FTIAC Tri-County Market Share

  5. FTIAC Michigan Public University Enrollment Trend Comparison

  6. Macomb County FTIAC Market Share Trend

  7. Macomb County FTIAC Market Share Trend

  8. Oakland County FTIAC Market Share Trend

  9. Oakland County FTIAC Market Share Trend

  10. Wayne County FTIAC Market Share Trend

  11. Wayne CountyFTIAC Market Share Trend

  12. UndergraduateTri-County Market Share

  13. Undergraduate Michigan Public University Enrollment Trend Comparison

  14. Macomb County Undergraduate Market Share Trend

  15. Macomb County Undergraduate Market Share Trend

  16. Oakland County Undergraduate Market Share Trend

  17. Oakland County Undergraduate Market Share Trend

  18. Wayne County Undergraduate Market Share Trend

  19. Wayne County Undergraduate Market Share Trend

  20. GraduateTri-County Market Share

  21. Graduate Michigan Public University Enrollment Trend Comparison

  22. Macomb County Graduate Market Share Trend

  23. Macomb County Graduate Market Share Trend

  24. Oakland CountyGraduate Market Share Trend

  25. Oakland County Graduate Market Share Trend

  26. Wayne County Graduate Market Share Trend

  27. Wayne County Graduate Market Share Trend

  28. Gain of Market Share In Wayne County and 6 Surrounding CountiesFall 1989 to Fall 2006 The “X” indicates top 4 MPU competitors with highest gain of Market Share - Fall 1989 to Fall 2006 FTIAC Percent Market Share of 7-County Area:

  29. Gain of Market ShareIn Wayne County and 6 Surrounding CountiesFall 1989 to Fall 2006The “X” indicates top 4 MPU competitors with highest gain of Market Share - Fall 1989 to Fall 2006 Graduate Percent Market Share of 7-County Area:

  30. Concluding Observations Among FTIACS • We have gained market share strongly only in Wayne County, at the apparent expense of Eastern Michigan University. Some growth in our Oakland County enrollments • Oakland U has made strong gains in Macomb County, and Grand Valley in Oakland County. Among Undergraduate Students • Since 2000-01, we have made market share gains in Macomb and Wayne County. • Like at the FTIAC level, Oakland U has made strong market share gains in Macomb Country, but not so much in Oakland Country. Grand Valley continues to grow market share in Oakland County. • We continue to dominate in Wayne County, and Eastern Michigan University has shown significant losses, but not sufficient to account for our gains. Among Graduate Students • Our share of Macomb and Oakland Counties has declined steadily since 1992, to the benefit of Oakland U. • We have also lost share in Wayne County over the same period, but to a much less degree. • Only notable market share growth occurs outside the Tri-County area, in Monroe County.

  31. Questions?

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