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INTEL Case Study …

INTEL Case Study …. Presented By: Poorva Adkar P-01 Eknath Bankar P-02 Chetan Naik P-22 Ankush Wagh P-38 Renu Karia P-43. The 3 Key Innovations. 1970- Production of the first microprocessor 1985-A 32 bit chip which was able to run several programmes at the same time

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INTEL Case Study …

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  1. INTEL Case Study… Presented By: PoorvaAdkar P-01 EknathBankar P-02 ChetanNaik P-22 AnkushWagh P-38 RenuKaria P-43

  2. The 3 Key Innovations • 1970- Production of the first microprocessor • 1985-A 32 bit chip which was able to run several programmes at the same time • 1993- Arrival of Pentium Processor

  3. Combined Strategy • Product-oriented development focuses on developing the production process and the product itself arising due to use of technology or innovation. • A market-orientated approach identifies and analyses customer needs. It then develops products which meet them. Eg- 1)Dual core processor in 2005 2)Intel Centrino Mobile Technology

  4. R&D • Research into manufacturing capabilities and material-metal gate silicon manufacturing technology • What technology can offer?-wireless technology and sensor • Use of Anthropologists • Market segmentation • New microprocessor for mobile • Reduction of the carbon footprint

  5. Competitive Advantage • R&D • Tick tock strategy • Integration of R&D and Manufacturing technology • High investment • Product-led, user-led, and market-led features • Huge manufacturing capacity

  6. Thank You!!!

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