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Globalization Presentation

Globalization Presentation. XX MGT/498 XX. Agenda. Affects of Globalization – Domestic and International Strategic Alliances and How They Affect Global Strategic Growth Different Types of Strategic Innovations and Affect on Long Term Organizational Sustainability

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Globalization Presentation

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  1. Globalization Presentation XX MGT/498 XX

  2. Agenda • Affects of Globalization – Domestic and International • Strategic Alliances and How They Affect Global Strategic Growth • Different Types of Strategic Innovations and Affect on Long Term Organizational Sustainability • Different Organizational Structures • Choosing One Organizational Structure Over Another This Photo by Unknown Author is licensed under CC BY

  3. Globalization Affects on strategic management planning Coca Cola Mission Statement for Globalization-Their mission is: To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference (Staff,2018) This Photo by Unknown Author is licensed under CC BY-NC

  4. Globalization Affects on Strategic Management Planning • Adopting New Strategies by Changing: • Coordination and Control Systems • Organization Structures • Management Processes • Utilizing New Technologies

  5. 5 Strategic Actions • INVESTED IN THEIR BRANDS AND BUSINESS  • SIMPLIFIED THEIR COMPANY • REFOCUSED ON THEIR CORE BUSINESS MODE • FOCUSED ON DRIVING REVENUE AND PROFIT GROWTH • BECAME MORE EFFICIENT This Photo by Unknown Author is licensed under CC BY-SA

  6. Strategic Alliances • Joint Ventures • Outsourcing • Affiliate Marketing • Technology Licensing • Product Licensing This Photo by Unknown Author is licensed under CC BY-NC-ND

  7. Strategic Alliances cont.… • Franchising • Research and Development • Distribution Relationships

  8. Choosing one An organization needs to choose the one that best aligns with their company vision.

  9. Strategic Innovation Radical Innovation: Different Business Models Different Methods Different Technology This Photo by Unknown Author is licensed under CC BY-NC-ND

  10. Types of Strategic Innovation and How They can Contribute to Long-Term Strategic Growth • Disruptive Innovation: • High End/Top Dow • New Products • Superior Performance • Low End • Low Cost • Price-Sensitive This Photo by Unknown Author is licensed under CC BY-NC-SA

  11. Organizational Structures

  12. Global Structures Defined This Photo by Unknown Author is licensed under CC BY-SA

  13. Matrix Management • Resources can be used efficiently, since experts and equipment can be shared across project • Products and projects are formally coordinated across functional departments • Information flows both across and up through the organization • Employees are in contact with numerous people sharing information that can in turn speed up the decision process

  14. References • Coca Cola (2016). Five Strategic Actions. Retrieved on August 1, 2018, from https://www.coca-colacompany.com/stories/five-strategic-actions • Coca-Cola Company. (2018). 125 years of sharing happiness. Retrieved from https://www.coca-colacompany.com • Dyer, Jeffrey H., Godfrey, Paul, Bryce, David (2016). Strategic Management: Concepts and Cases (1st ed.). Hoboken, NJ: John Wiley & Sons. • Jaiswal, D. (2016). International organizational structure. Retrieved from http://www.yourarticlelibrary.com/international- business/international-organizational-structures-with-diagram/77149 • Jarvenpaa, S., & Blake, Ives. (1994, December). The global network organization of the future: information management opportunities and challenges. Journal of Management Information Systems, 10(4). • Hwang, Y., & Park, S. H. (2007). The organizational life cycle as a determinant of strategic alliance tactics: Research propositions. International Journal of Management, 24(3), 427-435,619. • Marketing Minefield (2018) Types of Strategic Alliances Retrieved From: http://www.marketingminefield.co.uk/types-of-strategic-alliances/ • Staff, J. (2018). Mission, Vision and Values,. Retrieved on August 1, 2018. From lhttps://www.coca-cola.co.uk/about-us/mission-vision-and-values

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