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Fast, Powerful and Innovative Technology Products: PowerPro One PowerPort Lite PowerPro Two+

The Company. Fast, Powerful and Innovative Technology Products: PowerPro One PowerPort Lite PowerPro Two+ PowerPort Lite+ PowerPort XXL. Target Markets Mercedes Traveller Sales Offices Shanghai Chicago Paris Sao Paulo. Managerial Roles.

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Fast, Powerful and Innovative Technology Products: PowerPro One PowerPort Lite PowerPro Two+

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  1. The Company • Fast, Powerful and Innovative Technology • Products: • PowerPro One • PowerPort Lite • PowerPro Two+ • PowerPort Lite+ • PowerPort XXL

  2. Target Markets • Mercedes • Traveller Sales Offices • Shanghai • Chicago • Paris • Sao Paulo

  3. Managerial Roles • Gary – Primary Responsibility of Accounting and Finance • Denis – Primary Responsibility of Manufacturing • Ryan – Primary Responsibility of Sales Management • Lisa – Primary Responsibility of Market Research • Neil – Primary Responsibility of Marketing

  4. Market Strategy • Overall Strategy • Particular Strategy • Control the Controllable • “Our business in life is not to get ahead of others, but to get ahead of ourselves”

  5. 3 Core Strategies • To provide Fast, Powerful and Innovative Technology • To provide it at a Reasonable Price but not necessarily the lowest price • To provide it to the Satisfaction of our Customers

  6. Individual Strategies • Price – Thought we could cover it with a high margin and high quality product. However, with only 1% of the market share we had to change our price strategy. We decided from now on to aim to have the lowest price possible.

  7. More is Better.. • Sales – 2 key sales strategies. The more sales people and the more sales areas, the more accessible our product is. • Advertising – The more advertising that is done, the more information on our product. • Research and Development – Keep up to date and deliver on our promise of innovative technology.

  8. Summary • Control the Controllable • 3 Core Strategies • Change of Price Strategy • More is Better

  9. The Results Overall Evaluation: • Investment into Companies Future – above industry average in each quarter. • Sales Teams – Sales people were third most productive. • Leading Firm in Mercedes bracket and second in Traveller. • Brand Management was satisfactory, however advertising was not.

  10. Financial Performance

  11. Market Performance

  12. Key Strengths: Current Situation PMC • Total Demand 1,676 • 5 Brands on Market • Lowest Prices Avg. 2,560 • High Range of Adverts. • 4 Sales Offices Worldwide Competitors • Maxi 3,401 • Level with Maxi • Maxi Avg. 2,854 • Superia also with 18 • Maximum of 3

  13. The Future.. • Sales Offices • Research & Development • Take Control

  14. Profit Market Share Control

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