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Indonesia’s Digital Creative Profile & Opportunities

Indonesia’s Digital Creative Profile & Opportunities. Bilpen Nainggolan PT. Telekomunikasi Indonesia. Indra Purnama Bandung Digital Valley. Market Profile. the size. Internet Users in SEA. Indonesia’s Key Figures. Source: TechinAsia , November 2013.

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Indonesia’s Digital Creative Profile & Opportunities

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  1. Indonesia’s Digital Creative Profile & Opportunities BilpenNainggolan PT. Telekomunikasi Indonesia Indra Purnama Bandung Digital Valley

  2. Market Profile

  3. the size Internet Users in SEA Indonesia’s Key Figures Source: TechinAsia, November 2013 More than half of Indonesia’s Internet Users are younger than 20 years old

  4. the growth driver 20% Y-Y Growth 30% Penetration

  5. mobile internet Source: www.emarketer.com & IDC Indonesia

  6. mobile behavior Where to Access Mobile (%) Media Consumption (Minutes / Day) Activities (%) Source: inMobi

  7. digital [un]divide Geographic Promising market is now shifting to eastern region Demographic Low-End users could spent up to 30% of their salary for mobile services

  8. e-commerce market Trx (US$ Billion) Buyer (Million) 70% of Indonesian online users intend to make an online purchase Source: eMarketer,March 2013

  9. ecosystem & key players

  10. startup communities

  11. industry’s associations game e-commerce telematics content digital creative software animation

  12. ICT incubators Corporation Venture Capital University Government i2TY

  13. venture capitals

  14. enterprise initiatives Telco Operator Mobile Operator Mobile Operator Bank Consumer Corporation

  15. opportunities

  16. #1: Payment Solution Payment Method for e-commerce in Million Source: Indonesia Credit Card Association, 2013, VelaAsia

  17. in search of Indonesian Paypal Bank Payment Gateway Telco Operator

  18. #2: Solution for Low-End Users The only touch point is Mobile Phone Feature-phone optimized apps

  19. #3: software as a service • SAAS is now only feasible to SME • 40 Million SMEs in Indonesia • Represents 99% of all companies • Retail sales US$ 134 Billion

  20. #4: [vertical] e-commerce • E-commerce market size will be US$ 4.5 Billion in 2016 • No dominant player yet • Vertical e-commerce is believed to have a good opportunity in Indonesia.

  21. regulations

  22. related regulations • Law of The Republic of Indonesia No. 11 / 2008 Electronic Information & Transaction • Government Regulation No. 82 Implementation of Electronic System & Transaction • Draft Government Regulation – Electronic Commerce Ministry of Trade • Draft Government Regulation – Foreign Investment – Ministry of Trade

  23. Thank You Indra Purnama indra@mikti.org BilpenNainggolan bil@telkom.co.id

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