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General Motors. 通用汽車. 1908 : General Motors, Flint, Michigan 1910 – 1929 : GM opened more than a dozen new plants outside the U.S. 1980s and 1990s : joint ventures in China & India. (1982) : largest single production expansion outside of North America, in Zaragoza, Spain.
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General Motors 通用汽車
1908: General Motors, Flint, Michigan • 1910 – 1929: GM opened more than a dozen new plants outside the U.S. • 1980s and 1990s: joint ventures in China & India. • (1982): largest single production expansion outside of North America, in Zaragoza, Spain. • (1984): Joint project – Toyota and GM – NUMMI • (1995): Annual vehicle sales outside North America exceeded 3,000,000 units for the first time. GM entered into 1st joint venture agreement in China. • By start of new millennium, GM had strong presence in emerging markets: China and Brazil
Culture Shock Guanxi 關係 Management R & D Relationship Government Jackson Zhang & Bruce Peters MianZi 面子 Joint Ventures U.S. versus China Car Markets Giving Face
A Michigan Story • Federal Mogul (made parts for GM, Ford, Oldsmobile, & CAT Diesel: employed 9 years, just short of 10 years. • Laid off in 2007, college 2 years & didn’t get hired into the state of Michigan until 2011. • Severance package of lump sum and state offered “No Worker Left Behind Act” (if a company closed due to NAFTA act and moving to Mexico, you could go back to school). • She did receive unemployment and 6 months of COBRA insurance at a discount. • Positive results because she wanted a new career in different direction but bad because husbands job also closed. Both of them at separate times were unemployed for 7 years. • Detrimental at the time but once they were through it, it is much better living now. Makes more money than she did at factory work. • From generations of factory workers, I broke free! -Heather Casteel