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Methods for tracking and analyzing alumni data. Conversation related to what USM is developing and plans to implement to improve alumni connections, and tracking of critical indexes for the next institutional accreditation process. Contents. 1. An introduction to USM and its Strategic Plan.
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Methodsfor tracking and analyzingalumni data Conversation related to what USM is developing and plans to implement to improve alumni connections, and tracking of critical indexes for the next institutional accreditation process.
Contents 1 An introduction to USM and its Strategic Plan USM Alumni Network 2 Employability Issues for USM 3 Proposal, employability 4 Proposed measurable indexes 5 Work Subtopics 6
ourmisSion • It is the University’s mission to contribute to the creation of new knowledge through teaching, research and complimentary activities; to contribute to the humanistic, scientific, and professional formation of our students. Using knowledge acquired both inside and outside the classroom, students are inspired to be agents of change, for the development and improvement of society. • Our institution aims to reach both national and international development, and in accordance to the Will and Testament of its founder, Don Federico Santa MaríaCarrera, searches for academic excelence, placing special emphasis on facilitating admission and permanence of those who, having the aptitudes and attitudes demanded by academic work, don’t possess the economic resources necessary for pursuing higher education. Ourvision TO BE THE LEADING UNIVERSITY IN ENGINEERING, SCIENCE AND TECHNOLOGY IN CHILE, AND TO BECOME INTERNATIONALLY RECOGINIZED AS SUCH.
Six Axes of Strategic Vision for USM 2012 Leading in Engineering, Science and Technology LifetimeUniversity 1 2 6 Commitment to Solidarity Creatingvalueforenterprises Competitive Management 5 3 Alumnilong-termrelationships 4
Six Axes of Strategic Vision for USM 2012 We will become an University which permanently develops long-term relationships with our alumni, which in turn will allow USM to know and engage them, generating opportunities for joint creation of value. Alumnilong-termrelationships 4
Six Axes of Strategic Vision for USM 2012 We will consider welfare policies and instruments which are stable, modern and sustainable, which allow the worthy underprivileged to achieve the highest grade of knowledge. The University and its alumni community will count on scholarship and lending instruments, to give access to higher education to students that, having an outstanding academic performance, don’t possess the economic resources to achieve it. The University will impart to its students and alumni the solidarity spirit which Chile requires for its integral development, through our formation and testimony. Commitment to Solidarity 5
Universidad Técnica Federico Santa María Alumni Network PROPUESTA DE VALOR Mission 2008-2012
How did the USM alumni employment issue became apparent? PROPUESTA DE VALOR Contextual aspects
CONTEXT USM IS NOT LEADING IN JOB PLACEMENT STRATEGIES.
Detectedinternalissues Isolated and uncoordinated efforts >> Informality in Job Placement Lack of recognition of the problem in several Departments (even other branches) [critical issue] Vague understanding of key information of alumni (and the enormous efforts to obtain it; hidden costs for USM in Academic Departments). Lack of formal statement of policies for tracking alumni. Lack of definitions at USM: What is understood as “professional success”? How will USM measure this? Up to which point the University is responsible? Weaknesses in technological platforms (USMEmpleo.cl) and human resources. [critical issue] Loss of job offers that arrive directly to Departments (USM employees, professors, secretaries, etc.) and lack of tracking of these. Limited budget for the USM Alumni Network. [critical issue]
Solution: USM Job Placement Center General Objective: To create a center for institutional relations, permanent and sustainable in time with USM alumni, which empowers their employability levels, professional development and personal growth. The center would achieve this through modern process, activities and new technological platforms which actively support job placement, providing quantitative and qualitative information for the generation of institutional studies related to alumni and labor market needs.
Solution: USM Job Placement Center Specific Objectives: Institutional and Strategic Fields • To generate information on job placement, professional career and wage behavior of alumni. Also, to identify the most valued professional skills by enterprises, which give quantifiable evidence for accreditation processes, and feedback to academic authorities (generate, measure and report the index). • Continuous improvement in job placement rates for USM alumni, across all careers. Strategic and Job Environment Contact fields • To strengthen and formalize USM work networks and the link between the University (Departments and Central Administration) and alumni, contributing to the coordination of a community which serves as professional and labor support; improving the employability indexes (alumni community + enterprises = networking). • Placing USM as an institution with tight “collaborative networks”.
Main Plan: Proposal Technology • Technical Unit • Job Tracking • Studies and statistics • Feedback to Academic Units • Management Unit • Employability Fostering • FSM0804: the starting point of the Center Costumer Satisfaction (internal and external) Policy application Transversal and Institutional Human Resources
1 year term [still waiting…] Institutionalization Job Environment Link [in development] Institutional Accreditation FSM0804 grant [OK] USM Job Center (pilot) Definitions [OK] USM Alumni Network Overview
Who evaluates institutional accreditation? In accordance to the National Accreditation Committee (CNA), the evaluation is centered in the measurement of the coherence level existing in 4 dimensions: 1 Institutional Policies 2 Dimensions Instruments and mechanisms Results 4 Evidences 3 Dirección General de Planificación y Desarrollo
Steps for Start Up • Define and reach a consensus on Policies, Methods and Management Indexes for Linking and Tracking of Alumni. 1 • Define feedback methods for study programs in USM. • Strategy systematization and tracking. • Development and Implementation of new technological tools (AT). • Integrate academic units management to the tool. 4 2 • Evaluate results from the pilot project. • Broaden and professionalize the Job Placement Center to other regional branches. 3
OurProgress So Far • Job Placement Web Portal Implementation (www.USMEmpleo.cl) (2007) • Building and updating Alumni Data Bases (2007). • Application of Employability Survey (2009) • Assessment of management by Alumni Network (2008-2009) • Conclusion: It is necessary to support alumni employability. • Presentation of MECESUP Project to the Ministry of Education (2009) • Starting of the MECESUP Project (2010) • Study: Web Portal Usage (usability, indexes, alumni). • Study: Support given so far to employers. • Need of focus change: Who is the target public, alumni or enterprises? • Study: Web Portal Reliability (effectiveness, DB quality) (confiabilidad del sistema) • Study: Job Requirements for careers imparted by USM • Tender process: New management platform – in development (AT) • Presentation of the initiative to Academic Departments • Enterprise lectures, support in recruitment processes, alumni and specialists lectures, operational improvements to communication with enterprises and alumni. (trabajodiario) • Proposal of policies and indexes for linking and tracking of alumni.
ANEXO: Propuesta visual de índices No queremos encuestas o queremos evitarlas lo máximo posible
Objetivo Obtener índices en base a la actualización de los CV de los exalumnos. Se analizan los CV realizando estádísticas simples derivables. Por ejemplo, para qué preguntarle a un exalumno si esta trabajando si en su cv ya dice que si está trabajando (en X empresa, en el cargo Y. etc.) A continuación una explicación.
¿Cómo podríamos calcular sin encuestas? grupo de análisis Titulados el 2002
¿Cómo podríamos calcular sin encuestas? grupo de análisis Año de titulación >> Corte al 1° año de titulo >> Corte al 5° año de titulo >> Por tanto los índices se calculan y derivan desde los CV de los exalumnos Importante: Esto no implica la no aplicación de otros instrumentos de medición y seguimiento.
Detalles estadísticos del grupo en análisis. Antecedentes recopilados de los ex alumnos de esta carrera. Ingreso Promedio | Matrícula y Titulados | Campo Laboral | Sector Económico | Tramos de Ingreso | Empleabilidad DATOS DEL 2008
Detalles estadísticos del grupo en análisis. Antecedentes recopilados de los ex alumnos de esta carrera. Ingreso Promedio | Matrícula y Titulados | Campo Laboral | Sector Económico | Tramos de Ingreso | Empleabilidad Ingeniería Civil DATOS DEL 2008 Cantidad de matriculados por carrera y por año(primer gráfico) Cantidad de Titulados por año y por carrera (segundo gráfico) Este gráfico debe ser para el grupo especificado o para el total. VER TOTAL
Detalles estadísticos del grupo en análisis. Antecedentes recopilados de los ex alumnos de esta carrera. Ingreso Promedio | Matrícula y Titulados | Campo Laboral | Sector Económico | Tramos de Ingreso | Empleabilidad DATOS DEL 2008 Esta información debe ser para el grupo especificado o para el total. AGREGAR Tipos y niveles de cargo de los ex alumnos por carrera para el año seleccionado VER TOTAL
Detalles estadísticos del grupo en análisis. Antecedentes recopilados de los ex alumnos de esta carrera. Ingreso Promedio | Matrícula y Titulados | Campo Laboral | Sector Económico | Tramos de Ingreso | Empleabilidad DATOS DEL 2008 VER TOTAL
Detalles estadísticos del grupo en análisis. Antecedentes recopilados de los ex alumnos de esta carrera. Ingreso Promedio | Matrícula y Titulados | Campo Laboral | Sector Económico | Tramos de Ingreso | Empleabilidad DATOS DEL 2008 Este gráfico debe ser para el grupo especificado o para el total. VER TOTAL
Detalles estadísticos del grupo en análisis. Antecedentes recopilados de los ex alumnos de esta carrera. Ingreso Promedio | Matrícula y Titulados | Campo Laboral | Sector Económico | Tramos de Ingreso | Empleabilidad DATOS DEL 2008 Este gráfico debe ser para el grupo especificado o para el total. VER TOTAL
Work Subtopics Is the methodology used by USM adequate to the forthcoming challenges in the next accreditation process? What key elements should we consider? Opinions and advices concerning the presented strategy for USM in the context of linking and tracking alumni. Themes that should be worked upon in graduated surveys. Useful statistics. Potentiality and impact of graduated surveys. Improvement of data bases and research works.
Contribución del proyecto para los departamentos académicos. Dentro de los aportes más notables del proyecto estarán: • Aumento de la percepción de calidad del programa ofrecido, ya que se aumentarán los índices de inserción laboral de los profesionales y presencia directa en el mercado laboral. • Mejora de la calidad de vinculación de parte de la Universidad con sus Ex Alumnos. • Bases metodológicas y concretas de respaldo a los procesos de acreditación por carrera (fuentes de evidencia, bases de datos de ex alumnos, índices laborales gestionados profesionalmente, constante contacto con el sector empresarial, entre otros). • Mantención actualizada (en línea) de los índices de éxito laboral y profesional de los ex alumnos de la Universidad. (Estándar deseado es comparable a los reportes del portal www.futurolaboral.cl). • Potenciamiento de la Red de Ex Alumnos USM a nivel de todas las Sedes y Campus, la que tendrá acciones, actividades y eventos especializados para ex alumnos de las Sedes y Campus.