Owen P. Hall, Jr., P.E., Ph.D. Michael L. Williams, Ph.D. August 2012 ICHL 2012 Guangzhou

1. The Role of Conditional Release Technologies and Intelligent Tutors in Graduate Management Education Owen P. Hall, Jr., P.E., Ph.D. Michael L. Williams, Ph.D. August 2012 ICHL 2012 Guangzhou

2. Agenda • The Challenge • Graduate Management Education • Learning Management Systems • Conditional Release Technologies • Demonstration • Summary

3. The Challenges • Increasing use of the Internet in graduate management education • Hybrid(Blended) learning • Online (Supportive) learning • Growing demands from the business community • Rising educational costs • Globalization • Varying student backgrounds

4. Graduate Management Education • Continued debate on leadership versus technical curriculum emphasis • Increased interest in connecting with the business community (e.g., E2B) • Growing emphasis on fast track program design • Focus on customized curriculums • Increasing competition

5. Working Professional Students • Corporate downsizing has remaining employees working longer hours and traveling more • Tougher competitive environments imply business professionals have to be smarter • Importance of graduate management education as differentiator is increasing • Need convenient access and flexible schedules

6. Learning Management Systems • Emergence of highly interactive, always connected, content rich, personalized learning systems • Allow a high degree of interaction & collaboration • Student oriented • Time & place • Customized & personalized • New patterns of relationships between Education and Business • Virtual Internships • Virtual Guest Speakers • Applied Consulting “Live Case Study” Projects

7. E-learning Success Model • System Design • Content Availability • Service Quality • System Delivery • Utilization • User Satisfaction • System Outcomes • Performance Metrics • Empowerment

8. Faculty Challenges(Rogers’ Technology Adoption Model)

9. Conditional Content Release Overview • Self-paced supplemental learning • Offered at a time and place convenient to the student • Progressive learning development • Specialized course requirements • Delivery of “bit-size” knowledge units

10. Conditional Release Methodology • Start with basic quiz (or other measurement device) to determine student competency level • Release appropriate content depending on quiz results • Upon completing review of content material provide another quiz to determine rate of advancement

11. Conditional Release Structure

12. Prototype Conditional Release Course • Basic statistics course dividend into seven segments • E-Text • Videos • Realtime Exercises • Homework • Quizes • Course serves a supplement to core program and to meet additional unit requirements

13. Conditional Release Course

14. Intelligent Tutors • Provides alternative presentations based on user’s background and knowledge level • Diagnosis of student strengths & weaknesses • Optimize content delivery in real-time to improve student learning and performance • Serve as a learning trainer!

15. Intelligent Tutors

16. GMAC ProjectManagement Education Collaboration Network (MECNET) • The purpose of MECNET is to provide the faculty with the opportunity to converge, share, and exchange ideas to drive innovation in management education • Nine month duration • Primary Deliverable: Requirements and specifications (RFP)

17. Next Steps • Develop faculty training programs via the collaboration network • Expand conditional release system to additional courses • Conduct learning outcomes assessment • Apply to improving graduation completion rates

18. Summary • CRT support the changing face of graduate management education • CRT provide content and knowledge at a time and place convenient to the student • Entering and continuing students need familiarization with selected business principles • Intelligent tutors help enhance learning outcomes

19. Thanks for Listening!