Staatsballett Berlin

1. Your picture here Your picture here Your picture here Staatsballett Berlin Ein Verbesserungskonzept für den Social- Media Auftritt

2. Bisher genutzte Social- Media Plattformen

3. Der bisherige Facebook Auftritt • 4.088 Personen „gefällt das“ • 190 Personen unterhalten sich darüber •  4,6 % Personen sind aktiv Logo … Stand 23.10.2011

4. Der bisherige Facebook Auftritt • … Stand 23.10.2011

5. Der bisherige Twitter Auftritt • … Stand 23.10.2011

6. Der bisherige Youtube Auftritt • … Stand 23.10.2011

7. Der bisherige Blog Auftritt • … Stand 23.10.2011

8. Weblinks auf der Homepage Wer in Online-Gemeinschaften Präsenz zeigt, wird öfter verlinkt 9 Links Stand 23.10.2011

9. Warum sind Verlinkungen auf die eigene Homepage entscheidend? Suchmaschinen bewerten die Relevanz von Seiten unter anderem anhand der Verlinkung Stand 23.10.2011

10. Warum sind Verlinkungen auf die eigene Homepage entscheidend? Je häufiger verlinkt (je beliebter) eine Seite ist, desto höher auch die Wahrscheinlichkeit, bei Google oben zu stehen. Stand 23.10.2011

11. Welche Position hat das Staatsballett bei Google.de? Position #1

12. Die Verlinkung von Zugang zu der Staatsballett Homepage über Bühnen/Ensembles und dann bei „S“ Aber keine Verlinkung bei „Links“

13. Die Verlinkung von Zugang zu der Staatsballett Homepage über Bühnen/Ensembles und dann bei „S“ Aber keine Verlinkung bei „Links“

14. Die Verlinkung von der Staatsoper Berlin Verschiedene Links über aktuelle Premieren auf der Eingangsseite Direkte Verlinkung auf der Eingangsseite

15. Die Verlinkung der Deutsche Oper Berlin Über „Ensemble“ und dann im linken Reiter. • Sehr übersichtlich • Schnell zu finden

16. 88,9 % der Partnerseiten, verlinken zurück… Keine Verlinkung zum Staatsballett Berlin

17. Was ist Social- Media?

18. Ziele von Social- Media

19. Kurz und knapp … Positive Mundpropaganda Aufbau eines positiven Images Gewinnung neuer Kunden Steigerung der Markenbekanntheit Steigerung der Website-Besucher

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23. Water Drops Placeholder for your own sub headline This is placeholder text. All phrases can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. If you don’t want to use the size of the fonts as used in this placeholder it is possible to replace it by selecting different options. The text demonstrates how your own text will look when you replace the placeholder with your own text. For PowerPoint 97-2010

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31. Domino Placeholder for your own sub headline This is placeholder text. All phrases can be replaced with your own text. This is placeholder text. All phrases can be replaced with your own text. This is placeholder text. All phrases can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text.

32. Domino Placeholder for your own sub headline This is placeholder text. All phrases can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. If you don’t want to use the size of the fonts as used in this placeholder it is possible to replace it by selecting different options.

33. Domino Placeholder for your own sub headline • This is a placeholder text. • This text can be replaced with your own text. • This is placeholder text. All phrases can be replaced with your own text. • This is placeholder text. All phrases can be replaced with your own text.

34. This text can be replaced with your text. This text can be replaced with your text. POLAROIDCHART

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37. Placeholder Placeholder Text Polaroid Chart Placeholder for your own sub headline This text can be replaced with your text. This text can be replaced with your text.

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42. 1 SupportService 3 2 Engineering Services DesignService COMBCHART 4 This is placeholder text. All phrases can be replaced with your own text. The text demonstrates how your own text will look when you replace the placeholder with your own text. YOUR LOGO YOUR LOGO YOUR LOGO The text demonstrates how your own text will look when you replace the placeholder with your own text. This is placeholder text. All phrases can be replaced with your own text. YOUR LOGO