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Building a multi-lingual EUnion

Building a multi-lingual EUnion. International conference on DNS and Internet Riga, Latvia, 19 April 2013. “ As the Internet has spread across the globe, the absence of support for non-Latin scripts became a notable deficiency ”. Vint Cerf, World Report on IDN Deployment, Foreword. Agenda.

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Building a multi-lingual EUnion

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  1. Building a multi-lingual EUnion International conference on DNS and Internet Riga, Latvia, 19 April 2013

  2. “As the Internet has spread across the globe, the absence of support for non-Latin scripts became a notable deficiency” Vint Cerf, World Report on IDN Deployment, Foreword

  3. Agenda • Adoption of IDNs • Usage of IDNs • Factors that impact IDN uptake at local level • Conclusions

  4. A short history of IDNs

  5. 1996 Martin Dürst proposes IDN

  6. 2000 IDNs deployed at second level

  7. 2002 Browser support for IDNs

  8. 2003 IDN standards established

  9. 2008 IDN technical standards revised

  10. 2008 Fast track process for IDN ccTLDs

  11. 2010 First IDN ccTLDs launched

  12. 2010 .السعودية .امارات .مصر .台湾 .рф .الاردن ලංකා and இலங்கை ไทย

  13. 2011 .한국 .قطر .فلسطين .الجزائر .香港 .سورية

  14. 2012 .қаз .срб 新加坡 சிங்கப்பூர்

  15. 2012 31 IDN ccTLDs approved; 19 have been launched.

  16. Adoption of IDNs

  17. Deployment is increasing

  18. New gTLD may expand IDNs

  19. …but will they get lost in the mix?

  20. Usage of IDNs

  21. IDNs support local languages

  22. .eu IDNs evolution

  23. .eu IDNs analysis • Strong link between local language and geographic location of the registrant: • 46% of registration from Germany • 75% of Greek script based IDNs, registrant located in Greece • Over 85% of Cyrillic script based IDNs, registrant located in Bulgaria

  24. .eu IDNs drop analysis • Low end-user awareness of IDNs • Variable user experience of IDNs in browsers, email and applications • Correlation domain name growth and economic growth (Greece share IDNs from 9,7% down to 7,6%) • Registrar price promotions and short-term marketing campaigns

  25. .eu IDNs usage against other TLDs

  26. IDNs under .lv • Launched March 2004 • 759 registered IDNs • Less than 1% of total registrations

  27. Factors that impact IDNs uptake at local level

  28. Country indicators • Linguistic and cultural homogeneity • Local Internet Exchange Points • Broadband penetration • Local language content • Size of population (market)

  29. ccTLD indicators • Prices • Liberal registration policies • Brand of the ccTLD (more difficult to build for IDNs) • Strong network of local registrars

  30. IDNs and end-users • Inconsistent and unsatisfactory experience because: • Limited support for IDNs by ISPs and domain name registrars • Functionality of Internet browsers • Lack of (full) email functionality • Lack of support for IDNs in popular applications and websites in the creation of user accounts

  31. Conclusion

  32. The road ahead • Multilingual Internet, a high priority • IDNs as a catalyst for local language content • Raise awareness and education of IDNs • Technical developments as key for the uptake of IDNs

  33. Giovanni Seppiagiovannis@eurid.euAll you need to know on EURid and .euwww.eurid.eu

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