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The Centrality of Good Information to Effective Facilitation René Siegl Istanbul ABA – Invest in Austria

The Centrality of Good Information to Effective Facilitation René Siegl Istanbul ABA – Invest in Austria May 2, 2013. Who We Are. Consulting company (limited liability) for international investors owned by the Ministry of Economic Affairs 25 experienced employees

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The Centrality of Good Information to Effective Facilitation René Siegl Istanbul ABA – Invest in Austria

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  1. The CentralityofGood Information toEffectiveFacilitation René Siegl Istanbul ABA – Invest in Austria May 2, 2013

  2. Who We Are • Consulting company (limited liability) for international investors owned by the Ministry of Economic Affairs • 25 experienced employees • National network • The World Bank named ABA as the world's top performer in GIPB 2009

  3. Managing Director UK, Asia / Automotive Communications / PR, Advertising Germany South / Environmental technology, Renewable Energy Germany North / Life Sciences • Western Europe /Financial Services North America / Tourism Italy, South Eastern Europe / IT, Telecom Central and Eastern Europe / Corporate Development Services ABA – Structure: Geographic Plus Sector-SpecificResponsibility

  4. Facts & Figures • Currentlymorethan 3,000 inquiriesand 650 projects in the pipeline • Results2012 • 201 companies • 282.4 m Euro investment • 2,385 newjobs

  5. NumberofSuccessful Projects

  6. Successful Projects by Origin Results 2012

  7. Internal Exchange of Information • ABA Wiki Research results that may be useful for others “fed” by everyone • “S-Drive” / SharepointProcessed and branded information (Proposal, brochures, etc.), ready for use Responsibility: Info Management / PR • Library / Filing cabinetBooks and newspaper articles on relevant topics Responsibility: Info Management

  8. Information Offeringsfor Investors • Website • Brochures • Proposal • Newsletter • Social Media

  9. Website • Austria as a business location • Sector-specific information • Research location Austria • Basic information on how to set up business in Austria • 7 languages • 2012: 4.5 m clicks, 233,000 visits • Charts – international rankings + comparisons • Videos: Testimonials of international companies in Austria

  10. Most Frequently Viewed Pages Starting Business in Austria (15 % of visits) About ABA – What we can do for investors (13 %) (Research) News from Austria (10 %) Corporate Development (7 %) Sectors (5 %)Automotive Industry Environmental Protection & Renewable Energies Tourism Life Sciences ICT Mechatronics Downloads (3.5 %) Taxes (2.5 %)

  11. How Do We Direct Investors to the ABA Website? Adwords Constant refinement of keywords and adaption of text and titles Direct Marketing Type: Business letter Online reply forms Advertising LinksAustrian Trade Delegations, Official Austrian Websites

  12. What was NOT Successful? Ads combined with microsites for special topics Banners on business magazine websites

  13. Brochures • General information on Austria as a business location • Information on target industries • Image brochures • Many photos • Text plus charts • Starting Business in Austria / Tax Aspects of Investing in Austria • In cooperation with lawyers and tax advisors • Plain text

  14. Proposal • Standardized information for ready use • Most frequently used topics, like taxes, stability, education, etc. • Text plus charts • ABA branding • Organized and regularly updated by Info Management

  15. Newsletter • Bi-weekly • 8,500 subscribers • Economic developments • International companies in Austria • Research results

  16. Social Media I • Wikipedia 7 languages • LinkedIn / Xing • Corporate pages • Staff already active on these platforms links to the ABA pages • Twitter • “Recycling” of Austrian business news • Approx. 170 followers: journalists, (Austrian) multipliers abroad •  Tweets in English

  17. Social Media II • Slideshare • Upload of presentations and brochures used 32,500 times • Youtube • International companies tell about their experiences with the business / research location Austria • ABA directors tell investors about service offerings (German, English, Italian, French, Russian) • 2,600 views in 2012

  18. Content & Info Management • Who?3 part-time jobs (approx. 55 hours / week) Website: 10 hours / week External technical support • What ?Researching, processing, writing, branding, producing, spreading • How ? Reading of (international) newspapers / business magazines Contact with multipliers / information providers Targeted research

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