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2011 Can’t Beat Love Workshop Hosted by:

2011 Can’t Beat Love Workshop Hosted by:. What makes a good PSA?. Rosalind Wiseman Author and Educator. Depicts realistic scenarios; if presented realistically, the topic will hold the viewer's attention (T-shirts, bracelets and celebrities are unnecessary)

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2011 Can’t Beat Love Workshop Hosted by:

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  1. 2011 Can’t Beat Love Workshop Hosted by:

  2. What makes a good PSA? Rosalind Wiseman Author and Educator • Depicts realistic scenarios; if presented realistically, the topic will hold the viewer's attention (T-shirts, bracelets and celebrities are unnecessary) • Incorporates the power, negative or positive, of the by-stander • Clarifies the difference between snitching and reporting • Reflects young people's understanding and experience of race dynamics; children have a nuanced perspective on race • Understands how homophobia is tied to bullying

  3. What makes a good PSA? (continued) • Has an adult (maybe a parent) comforting a child • Doesn't patronize the viewer – no hyperbole • Provides skills and inspiration in equal proportion to depicting the problem • Is willing to acknowledge that adults can be part of the problem as well as help solve or improve the situation • Inspires people to take the risk to publicly support victims and responsibly confront bullies

  4. Examples of good PSAs • Abuse of Technology • http://youtu.be/B1EbBqaM5qw • Words Do Hurt • http://youtu.be/37_ncv79fLA • Pink – Perfect (AHMIR cover) • http://youtu.be/gliHyklHr6c • Father Involvement • http://www.fatherhood.gov/media/303/3 • Think Before You Speak • http://www.thinkb4youspeak.com/

  5. Step 1: Thinking About PSAs • After watching a few PSAs, discuss each one using the questions below: • What is the main message of the PSA? Does the message persuade you? Why or why not? • How did the producers use words and pictures to get across their message? • How did the actors portray the message? Were any voiceovers used? How were they used? • If you were going to film a PSA about this topic, list two changes you would make in it. • After answering these questions for a few different PSAs, try to decide which PSAs work best and why.

  6. Step 2: Choosing Your Topic • That’s okay, we’ve done it for you • List possible topics that relate to your issue • E.g., online bullying, bullying from other kids, an adult, even a parent. • Research your topic thoroughly, find statistics • Consult a wide variety of sources in your research • Make sure to confirm any facts you find in at least 2 to 3 resources

  7. Step 2: Choosing Your Topic (continued) • Make sure you have a good base of research and a strong understanding of the topic before moving on • Think about and discuss these questions: • What did you find in your research that surprised you? • How is this information different from your beliefs? • How are the facts different from what you expected? • What do you think causes this problem? • Do you have facts to back up this explanation?

  8. Step 3: Thinking About Solutions Imagine what could be done to solve this problem • What would you do if you were in charge of a national campaign to fix this problem? • What are some other solutions to the problem? • Can you imagine what would happen if people started to act differently to solve this problem?

  9. Step 4: Planning Your Own PSA • Think about how you would create a PSA on your topic. Use these questions as a guide: • What type of words should flash across the screen to convey your message or goal? Think of a catchy phrase or slogan. • How could you discuss the reasons in the video? How do you convince people to listen to your message? • What are your facts? How will you share these facts dramatically? • Make your notes on the PSA Script Outline sheet

  10. Script Outline

  11. Ready to Start Production • Make a plan for filming the video • For background information, watch Shotlists and Storyboards on the Nortel LearniT: Video Production website • Use the information in the PSA Script Outline to make a storyboard and shot list for the video • Additional things to do before filming include: • Arrange to use a digital video camera • If more than one person is needed for the video, ask friends to play parts • Collect any props you will need • Set up time to rehearse before filming

  12. Ready to Start Production (continued) • Once the video is filmed, there are many good tools for editing: • Windows Movie Maker • Adobe Premiere Pro CS5 • Pinnacle Studio • Avidemux • Refer to the goal discussed in Step 4 and find out whether it has been accomplished • If not, talk about ways to take this activity one step further in making the goal a reality

  13. And most importantly… Have Fun!

  14. Quick list of things to remember • Deadline for entry is January 27, 2012 • Eligibility • Individual • Formal Group composed of high school students under the auspices of one educational institution, religious, social service or civic organization • Informal Group of various high school students • Entry categories • Public Service Announcement (PSA) – 30 seconds to a maximum of 60 seconds in length • Short Film – Maximum length of 5 minutes • Cash prizes! • Awards night at Santiko’s Northwest 14 – February 29, 2012

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