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Euromeeting 2010 VIII^ Edizione Manuel de Novaes Cabral

Euromeeting 2010 VIII^ Edizione Manuel de Novaes Cabral Firenze, 9-10 dicembre 2010 Auditorium Sant’Apollonia Via San Gallo, 25. www.itervitis.eu. Sede: Palazzo Panitteri 92017 Sambuca di Sicilia (Ag) - Italia Tel. +39 0925 940217 - Fax +39 0925 941007.

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Euromeeting 2010 VIII^ Edizione Manuel de Novaes Cabral

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  1. Euromeeting 2010VIII^ Edizione Manuel de Novaes Cabral Firenze, 9-10 dicembre 2010 Auditorium Sant’ApolloniaVia San Gallo, 25 www.itervitis.eu Sede: Palazzo Panitteri 92017 Sambuca di Sicilia (Ag) - Italia Tel. +39 0925 940217 - Fax +39 0925 941007

  2. VIII Euromeeting - 2010PoliticheRegionaleperun Turismo EuropeoSostenible & CompetitivoFirenze, 9-10 dicembre Thecontributionofvineand wine to theterritory’sidentity Manuel de Novaes Cabral manuel.cabral@cm-porto.pt

  3. 1. Vineandwine– territory Vine: Wine: Territory Sellingtheproductand, troughit, divulgetheregion

  4. 2. VineandWine – sustainability Demarkedregions Environment Diversifytheterritory Land use planning Promotionof local population’s qualityoflife Diversifytheterritoryincreasingitsvitalityanditseconomicand cultural attractiveness

  5. 3. Identity History & Stories Cultural environment Terroir & Savoir - faire There are citieswhichhaveinwinetheirmainidentityreference Winetourismisnotonly a typeoftourismbutalso a wayofbetterpromotingtheterritory

  6. 4. WineandTourism Positioning Territory Identity Competitiveness Wineis a condition for theeconomicdevelopment, butalso for thetechnologicalandscientificprogressofnumerousregionsinEuropeandintheworld Themarketdemandsqualityinthewholeproductlineandalsoinwine’sregionoforigin Wineassetsbecome a motive ofpromotionandoftouristattraction

  7. 5. RoutesandTourism Need: Want: Findways to prepare diversifiedproducts, to suggestmulti-themeroutesaimingtoselltheterritory, retainingthetourists´interest, motivatingthem

  8. 6. Routes Are tourismfacilitatorsthathave: organizedandrationalizedthesupply createditineraries lead to therenovationofheritageandpatrimony promotedthediversificationofservices highlightlackofservices, productsorquality Stillthematicroutes do not show theadaptability to respond to a newdemandwhichis more criteriousinwhatqualityisconcernedbutalsowanting more inlesstime, unless …

  9. ... Tourism Holisticvision Setofalliances Sectorial policies focused on territory Common policies of external promotion

  10. 7. Territorial competitiveness EuropeanUnion Stepbystepapproachinorder to bothcontributeandworktogether to boost territorial competitivenessandsustainability

  11. manuel.cabral@cm-porto.pt

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