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Eye Tracking

Eye Tracking. Group 17 Amber Luu Paul Lewis. Overview. Eye tracking introduction Justification for choosing History Plan of action Conclusion References. Group 17: Amber Luu, Paul Lewis. Eye Tracking.

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Eye Tracking

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  1. Eye Tracking Group 17 Amber Luu Paul Lewis

  2. Overview • Eye tracking introduction • Justification for choosing • History • Plan of action • Conclusion • References Group 17: Amber Luu, Paul Lewis

  3. Eye Tracking • The process of measuring either point of gaze (where one is looking) or the motion of an eye relative to the head • Allows for a better understanding of how people gather information from the world around them • These discoveries are already being tested in medical research, training simulators, and computer usability Group 17: Amber Luu, Paul Lewis

  4. Justification for Choosing • Your privacy is going to be impacted • New research that will impact design of user interfaces, websites, and other products • New technologies being developed to make life easier and safer Group 17: Amber Luu, Paul Lewis

  5. Exciting Uses • Making driving safer • Better communication systems for the disabled • Better interface designs Group 17: Amber Luu, Paul Lewis

  6. Questionable Uses-The EyeSee Mannequin • Contains • Camera for eyes • Embedded computer to analyze faces • Microphone • Modem to upload this information to a server Group 17: Amber Luu, Paul Lewis

  7. They Are Watching • It can tell if you are male or female • Determine your age • Time how long you look at an outfit It gets creepier: • Soon will listen to what you say about it Group 17: Amber Luu, Paul Lewis

  8. History • In 1879 in Paris, Louis Émile Javal observed that reading does not involve a smooth sweeping of the eyes along the text • Instead, uses a series of short fixations and quick saccades Group 17: Amber Luu, Paul Lewis

  9. Alfred Yarbus and The Visitor • In the 1950s, Alfred L. Yarbus did important eye tracking research. • He showed the task given to a subject has a very large influence on the subject's eye movement. • Experiment used the picture to the right: Group 17: Amber Luu, Paul Lewis

  10. Influence on eye movement Group 17: Amber Luu, Paul Lewis

  11. Plan of Action Group 17: Amber Luu, Paul Lewis

  12. Plan of Action Group 17: Amber Luu, Paul Lewis

  13. Conclusion • Goal: to provide not only the team, but the audience a greater understanding of Eye Tracking and how it is used and will be used in so many applications. • Goal: to have a much further understanding about Eye Tracking • Goal: to understand information to apply to real-world situations, such as a driver's eyes on the road, or where a user looks first on a web page. Group 17: Amber Luu, Paul Lewis

  14. References Stern, Joanna. "Department Store Mannequins That Watch You: EyeSee Analyzes Shoppers with Webcams and Software - ABC News." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. N.p., n.d. Web. 8 Feb. 2013. Bojko, A. & Stephenson, A. (2005). It's All in the Eye of the User: How eye tracking can help answer usability questions. User Experience. Rayner, K. (1998) Eye movements in reading and information processing: 20 years of research. Psychological Bulletin. Group 17: Amber Luu, Paul Lewis

  15. Eye Tracking Group 17 Amber Luu Paul Lewis

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