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Smoking Kills

Smoking Kills. Sydney Hyatt. Origin. Smoking ad published on Laurel’s Blog. Entitled Smoking Kills because it gives all of the information on the ways smoking will harm you. What is the purpose of the ad?.

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Smoking Kills

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  1. Smoking Kills Sydney Hyatt

  2. Origin • Smoking ad published on Laurel’s Blog. • Entitled Smoking Kills because it gives all of the information on the ways smoking will harm you.

  3. What is the purpose of the ad? • The purpose of this ad is to inform viewers of all of the negatives of smoking and the many serious issues that can arise because of it.

  4. Who is the intended audience? • The audience is anyone who sees this ad posted. Many people are strongly connected to smokers which means in some way they can connect with the message of this picture.

  5. Why are only the hands shown? • The hands are the only part of the man’s body shown because in this way everyone can relate to it. If the man’s whole body was shown then, for example, a woman would have more trouble connecting with the image because it would seem directed to men. The single pair of hands shows that this ad can be for anyone.

  6. Why is the background black? • Smoking is a dark and undesirable habit that no one wants. The dark background symbolizes this as opposed to a light background which would make the topic of smoking seem less harsh.

  7. No Words? • The picture without the words loses all meaning. The bullet list in the picture provides all of the facts that tell the negatives of smoking. Without the words you have no facts and no point.

  8. Ethos- Ethical Appeal • Everyone knows guns are used to kill people and because of this ad, people understand how cigarettes are like bullets and that they kill people as well.

  9. Logos- Logical Appeal • It is logical for everyone to know the basic dangers of smoking and how you shouldn’t harm your body in such a way you do when you smoke.

  10. Pathos- Emotional Appeal • Smoking is a big issue and many people can connect with it because it has harmed so many lives. A lot of people have lost family members due to smoke related problems.

  11. Works Cited: • Laurel Blog. Wordpress. Laurel. Feb. 1, 2010. Web. Nov. 2, 2011.

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