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Free Full-Length Films to Complement Your Reporting. Irresistible Media Company Websites Need Significant Professional Video Content. Sources: Forrester and The Nielsen Company. 2. Building an Irresistible Website is Hard. Newspaper strengths are text & pictures, not long-form video.
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Irresistible Media Company Websites Need Significant Professional Video Content Sources: Forrester and The Nielsen Company 2 | CONFIDENTIAL - Octoberr 2009
Building an Irresistible Website is Hard Newspaper strengths are text & pictures, not long-form video SnagFilms offers an immediate, free & scalable source of highest-quality professional films on all relevant subjects • It is challenging and expensive to source professional films • News organizations’ breadth of reporting requires a huge library to deliver relevant films on demand • But combining such films with your traditional web offerings can build new audiences & significantly improve dwell times | CONFIDENTIAL - October 2009
SnagFilms – Bringing Relevant Films to Your Audience The web’s broadest library of full-length, award-winning professionally-produced non-fiction films Any writer/editor can embed our films into stories & features, selected via easy search or RSS feed Free usage within your site – extends visitor experience and site engagement statistics Ability to monetize around film widgets Widgets can be co-branded for off-site visibility A new approach (“filmanthropy”) to cause-related and celebrity-engaged marketing A partner for unique marketing programs
Investors & Management: A Trusted, Experienced Team | CONFIDENTIAL
Content: Large, High-Quality, Renewable Library • More than 1150 non-fiction films; library will more than double in ‘10 • Award-winning, mainly long-form titles • Key content providers from well-known names (National Geographic, PBS, and Sundance) and top individual filmmakers • Full range of subjects: all public policy topics plus sports, music, arts and culture. • Easy integration into breaking news stories for depth & extension. • A “snag-able” widget-based platform you can co-brand, enabling your audience to share, send to friends and feature in social networking pages
Relevance: Films can be Contextually Embedded and Used Throughout Your Site
Film Organizations Non-Profits You’ll be in Good Company: The Web’s Broadest Network for Documentaries Here are some of our more than 75,000 affiliates Mainstream Media Giant Web Portals Aggregators Blogs / Special Interests Social Networks SnagFilms • Puts top films in front of targeted audiences • Taps into sources of passion to increase viral sharing
Filmanthropy: Doing Well by Doing Good Every film is matched to a relevant non-profit Local charities supported by you or your sponsors can personalize film widgets with own selections from SF library and links to charity’s action pages – and to any of your relevant pages Individuals can contribute $, time or ‘pixels’ – spread the film widget and support cause and filmmaker Alliances formed with range of social change websites & NGOs 9