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Overview of the Mass Media

Overview of the Mass Media. What are the Mass Media?. What are the Mass Media?. books magazines newspapers records movies radio television the web. Context in the study of Communication. What are the types of communication we study?. One-to-one dyadic persuasion Public Speaking

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Overview of the Mass Media

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  1. Overview of the Mass Media CMM 201 - Professor Walters

  2. What are the Mass Media? CMM 201 - Professor Walters

  3. What are the Mass Media? • books • magazines • newspapers • records • movies • radio • television • the web CMM 201 - Professor Walters

  4. Context in the study of Communication CMM 201 - Professor Walters

  5. What are the types of communication we study? • One-to-one • dyadic • persuasion • Public Speaking • Aristotle - rhetoric • public persuasion CMM 201 - Professor Walters

  6. What are the types of communication we study? • Small Group • Organizational • Mass Media • journalism • advertising & public relations • media research • media theories & models CMM 201 - Professor Walters

  7. Attributes of Mass Media • They fulfill our need for INFORMATION. • They provide us ENTERTAINMENT. • They are used to PERSUADE us. • They BIND US together as a society. • In our world today, they are PERVASIVE. CMM 201 - Professor Walters

  8. Types of Mass Media • Print / Mechanical • 1440 Johannes Gutenberg, movable type • 1455 First printed Bible • 1690 First newspaper in America • 1741 First magazines in America • 1833 New York Sun -first popular newspaper CMM 201 - Professor Walters

  9. Types of Mass Media • Chemical • 1893 First Edison movie • 1896 First theatrical movie CMM 201 - Professor Walters

  10. Types of Mass Media • Electronic • 1837 telegraph - Samuel Morse • 1877 Edison phonograph (also Bell - telephone) • 1895 wireless telegraph - Marconi • 1920 first commercial radio broadcast - KDKA • 1923 first television tube - Vladimir Zworkin • 1939 first public demo of television • 1969 beginning of the Internet - US DOD CMM 201 - Professor Walters

  11. CMM 201 - Professor Walters

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