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“What Juries Really Think”

“What Juries Really Think”. DO YOU WANT TO KNOW. What Juries Really Think. How do you Persuade?. Move Others to Action. Laugh. Cry. Think. Everything You Do or Say is Designed to Connect with the Jury. Persuade. Stories Visuals Metaphors. Jury Recall. Show and Tell is the Key.

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“What Juries Really Think”

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  1. “What Juries Really Think”

  2. DO YOU WANT TO KNOW What Juries Really Think

  3. How do you Persuade? Move Others to Action • Laugh • Cry • Think

  4. Everything You Do or Sayis Designed toConnect withthe Jury

  5. Persuade • Stories • Visuals • Metaphors

  6. Jury Recall

  7. Show and Tell is the Key

  8. Know Your Client • First impression • Attire • Ability to express – articulate story • Likeability factor • Credibility – Honesty • Expectations

  9. Know Your Client • Hire investigator • Start immediately • Background check • Verify medical information

  10. Know Your Opponent • The Opponent • Investigation • Background check – credit • Corporation • Partnership • Opposing Counsel • Other attorney • Yellow pages • Web site

  11. Jury Statistics

  12. Jury Statistics

  13. Jury Selection • Remember who they are • What do they expect?

  14. Jury Selection • The Truth • Will they tell you the truth? • You know them all • All people are prejudiced

  15. Mock Juries • No matter how good we are – we still think in the same way • The jury will think in ways different than you • They will give you tons of sub themes

  16. Evidence • Your weakest points • Your second strongest point • Most controversial issue (no matter who it effect)

  17. Ethnic Background • Blacks • Hispanics • American Indians • Irish • Italians Plaintiff Defendant • Northern Europeans • Non-Immigrant Orientals

  18. Jury Service Plaintiff – First Time Defendant – Experience Juror

  19. Sex Plaintiff – Opposite Sex of Client Defendant – Same Sex as Client

  20. Grooming Plaintiff – Long Hair, Ungroomed, Casual Clothing Defendant – Short Hair, Well Groomed, Well Dressed

  21. Jury Selection • Do we hire jury consultants • What about Summary Jury Personnel

  22. Jury Selection Open ended • Does anyone know Dr. Smith? • Heard anything about him • Anyone undergone bad medical procedure? • Bad feelings about banks • Leading Questions • Lead on key issues in your case • Reasonable person • Love people who take personal responsibility

  23. Jury Selection • They will lie • Not much from direct questions • Indirect questions • Books • Political background • Real life experiences (Teach gave me a “C”)

  24. Power Lunch What Juries Really Think

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