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Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”. The Gold Card Membership. Provides to your customers for 3 years National Roadside Assistance Oil & Filter changes Including synthetics Brake Pads/Shoes Safety Inspection and Emission Tests Tires Tire Road Hazard
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Your warranty only covers the “IF” Your Gold Card Covers the “WHEN”
The Gold Card Membership • Provides to your customers for 3 years • National Roadside Assistance • Oil & Filter changes • Including synthetics • Brake Pads/Shoes • Safety Inspection and Emission Tests • Tires • Tire Road Hazard • Battery Replacement (1st year only) • Discounts on Accessories, Parts and Labor • Future, Friends and Family Car Purchase Discounts • Transferable
Member Value • Individually Priced • National Roadside Assistance $300 • Oil & Filter Changes $315 • Brake Pads/Shoes $70 • Safety/Emission Tests $135 • Tires $300 • Battery $80 • Tire Road Hazard $75 • Key Remote Replacement /Program $500 • Discounts Parts/Service/Purchase $+++ Total $1,775+ Add Truck,SUV,AWD $2,065+
Profit Centers • F&I • Additional product of value • Pair with service contract or gap as a part of your menu process • Replace etch, creates a better value • Additional Gold Card discounts with our service contract provider • Increases F&I penetrations and profits
Profit Centers • New and Used Sales Departments • Closing Tool, adds value • Give card not lower price, over $1300 value • Every vehicle gets a Gold Card • Creates piece of mind • Customer going to spend it anyway • Customer Retention • Brings back to service • Discounts to buy again
Profit Centers • Parts Department • Sales of Gold Card to Public • Discounts • Parts and Accessories • Service reimbursement • Oil and filters • Brake pads • Batteries • Tires
Profit Centers • Service Department • Sales of Gold Card to Public • Current customers by up selling • Largest area of growth potential • Increases department revenue • Increases customer retention