Ministry of Education Business Studies School Board Training Sessions

1. Ministry of EducationBusiness StudiesSchool Board Training Sessions Curriculum Policy Documents Revisions of Curriculum – BMI and BMX Natalie Gerster, TVDSB May 2006

2. The Process • Examine board feedback – the good, bad, ugly • For new marketing and new-to-marketing teachers • Identify overlap and redundancy – reduce number of expectations to allow increased application • Consider feedback from businesses/trades/colleges/universities • Consider Destinations and Pathways • Relate to Student profile • Age appropriate • Skill level • Experience • Region • Access to resources to support curriculum • Hands on learning

3. Change in Course Titles • Alphabetic placement in school calendars • ‘Marketing’ MARKETING • Relevance to today’s secondary student

4. Current Title Introduction to Marketing Revision Title Marketing: Goods, Services, Events BMI

5. Event Marketing • Goal to relate to students’ interests • Traditionally - product = goods and services • Additional focus – events and ideas • Event and idea marketing connection with Entrepreneurial Studies

6. Current 5 units 15 overall expectations 67 specific expectations Revised 4 strands 16 overall expectations 59 specific expectations BMI

7. Current Unit 5 – Career Opportunities 2 overall expectations 9 specific expectations Revised Part of Strand: Trends in Marketing 3 specific expectations BMI

8. Current Marketing Fundamentals The Marketing Plan The Marketing Mix Trends in Marketing Marketing Career Opportunities Revised Marketing Fundamentals The Marketing Mix Trends in Marketing The Marketing Plan BMI

9. Marketing Fundamentals Marketing concepts Consumers and competition Market Research Revisions: Marketing Fundamentals The Marketing Process Consumers and Competition Marketing Research Not-for-Profit Marketing Global Marketing Revisions to BMI Strand BTA 3O: Revised Digital Literacy • Productivity Software • Business Communications • E-Business • Information and Communication Technology Ethics and Issues

10. The Marketing Plan Marketing Plan Process Marketing Plan Revisions: The Marketing Mix Products: Goods, Services, and Events Price Place Promotion Note: Marketing Plan Strand moved – not deleted Revisions to BMI Strand

11. The Marketing Mix Product Positioning Product Pricing Product Distribution Product Promotion Revisions: Trends in Marketing Information Technology in Marketng Issues, Ethics, and Social Responsibility in Marketing International Markets Career Paths in Marketing Revisions to BMI Strand

12. Trends in Marketing Information Technology in Marketing Issues in Marketing International Marketing and the Global Marketplace Not-for-Profit Marketing Revisions: The Marketing Plan The Process The Development The Analysis Revisions to BMI Strand

13. Marketing Career Opportunities Career Paths in Marketing Employability Skills Revision: No separate strand for careers in marketing Included in Marketing Trends strand Revisions to BMI Strand

14. Current K – 35 expectations I/T - 18 C - 16 A - 13 Revision K – 32 expectations I/T - 10 C - 22 A - 10 BMI

15. BMI – summary of revisions • Reduced number of expectations • Numerous examples – suggestions • Increased use of technology • More hands-on activities – communications and applications • Direct appeal to clientele • Chronological approach • Culminating activity – The Marketing Plan

16. Current Title Introduction to Retail and Services Marketing Revision Title Marketing: Retail and Service BMX

17. Current 5 units 16 overall expectations 68 specific expectations Revisions 4 strands 14 overall expectations 51 specific expectations BMX

18. Current The Marketing Process Elements of Retail and Services Marketing Retail Systems and Operations Career Opportunities in Retail and Service Businesses Revisions Marketing Fundamentals Trends in Retail and Service Marketing Retail and Service Operations Marketing for Success in the Retail and Service Sectors BMX

19. Today’s Retail Environment Today’s Retail Marketing Environment Retail Marketing Globalization Economic Systems Culminating Activity Competition Personal Portfolio Revisions: Marketing Fundamentals The Marketing Mix Consumers Competition The Buying and Selling Processes Revisions to BMX Strand

20. Retail and Services Marketing is for You Range of Careers Skills Finding the Right Fit Getting Ready for an Interview Revisions: Trends in Retail and Service Marketing Information Technology Types of Business Issues, Ethics, and the Environment Global Trends Revisions to BMX Strand

21. The Product Types of Retailers and Product Classification Determining Price Buying, Handling, and Inventory Management Distribution Choosing a Location Personal Portfolio Revisions: Retail and Service Operations Inventory Control Methods Merchandise and Service Presentation Human Resources in Retailing and Service Revisions to BMX Strand

22. Elements of Selling Promoting Retail Sales Personal Selling and Customer Service Visual Display and Store Design Personal Portfolio Revisions: Marketing for Success in the Retail and Service Sectors Customer Service Personal Selling Career Search Strategies and Employment Opportunities Revisions to BMX Strand

23. Knowing the Consumer Importance of Marketing Research Understanding the Retail Customer What is happening today in the Retail Market Place and where are you going? Personal Portfolio Revisions: Expectations included in other strands Less repetition/redundancy Revisions to BMX Strand

24. Current K – 42 expectations I/T – 18 C - 12 A - 10 Revised Revisions K – 30 expectations I/T - 13 C - 15 A – 7 BMX

25. BMX – summary of revisions • Reduced number of expectations • Less repetition/redundancy • Numerous examples – suggestions • Increased use of technology • More hands-on activities – communications and applications • Appeal to “retail savvy” students