1 / 33

Exploring Floriculture Careers and Opportunities

Discover various floriculture career paths, educational requirements, and employer expectations. From commercial growers to floral designers, learn about the diverse roles in the industry. Explore continuing education, certifications, and specialized niches within floriculture.

terif
Download Presentation

Exploring Floriculture Careers and Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 1 Careers in Floriculture

  2. Objectives • Discuss different types of floriculture careers • Describe educational requirements for a career in floriculture • Identify continuing educational opportunities for floral designers • Explain AIFD certification and accreditation process • Describe characteristics employers look for in employees Mila Supinskaya/Shutterstock.com

  3. Careers in Floriculture • Name some floriculture careers. • What types of backgrounds are needed to qualify for these careers? David FR/Shutterstock.com

  4. Careers in Floriculture (continued) There are many career opportunities in floriculture • Commercial Grower • Wholesale Florist • Movie and TV Set Floral Designer • Interiorscaper • Designer • Product Developer • Education and Research • Entrepreneur • Floral Designer • Salesperson • Delivery Person • Freelance Floral Designer • Specialty Florist • Event Florist • Wedding Florist

  5. Commercial Growers • Produce plants, cut flowers, and foliage • Plants grown in greenhouses or open fields • Background in plant science Hans Engbers/Shutterstock.com , RuudMorijinl/Shutterstock.com, ,

  6. Wholesale Florists • Sell all types of plant materials • Sell hard goods such as glassware, floral foams, and wire • Purchase products from growers and sell to retail florists SuraNualpradid/Shutterstock.com

  7. Retail Florists • Full-service flower shop • Limited-service flower shop • Bucket shop • Specialty shop Lynn Watson/Shutterstock.comMJTH/Shutterstock.com

  8. Full-Service Flower Shops • Delivery service • Wire service • Wedding flowers Ekaterina Pokrovskaya/Shutterstock.com

  9. Full-Service Flower Shops • Funeral flowers • Retail floral production Rocky33/Shutterstock.com

  10. Limited-Service Flower Shops • Focus on one type of specialty service • Do not deliver • Do not offer wire services • Sell to a specific targeted clientele ShulevskyyVolodymyr/Shutterstock.com

  11. Bucket Shops • Provide only cut flowers • Predominately cash-and-carry sales • Flowers by the stem • Flowers by premade bunch ZbynekJirousek/Shutterstock.com

  12. Specialty Shop • Provide specialization • Wedding specialty • Silk floral specialty Ekaterina Pokrovskaya/Shutterstock.com, Ekaterina Pokrovskaya/Shutterstock.com

  13. Owners or Managers • Condition plant materials on arrival • Order and purchase supplies • Crete eye-appealing displays • Advise customers on flower and plant care • Take orders • Arrange delivery • Train employees • Administrative tasks MJTH/Shutterstock.com, CandyBox Images/Shutterstock.com

  14. Floral Designers • Produce everyday designs • Must be creative • Knowledge of floral material • Knowledge of design styles • Knowledge of techniques • Knowledge of mechanics Goodheart-Willcox Publisher

  15. Salesperson • Good at customer relations • Has empathy for the customer • Knows store policies • Tactfully resolve problems • Interpret what a customer wants to express IakovFilimonov/Shutterstock.com

  16. Delivery Person • Representative of business • Service is the nature of the floral business • Knowledge of the area for delivery efficiency Sean Locke Photography/Shutterstock.com

  17. Freelance Designers • Highly-skilled withflexible schedule • Name some advantages of being a freelance designer. • Do you think there are disadvantages to being a freelance designer? If so, what are they? CandyBox Images/Shutterstock.com

  18. Freelance Designers (continued) • Positive personality and flexible enoughto meet client demands • Work at retail shops to fill high-volume orders • Present educational programs • Design promotions Dragon Images/Shutterstock.com

  19. Specialty Florists Event or Studio • Coordinate look based on a theme • Understand spatial relationship and scale Online and Wire Service • Meet standards and participate in order-filling process Aleksie/Shutterstock.com

  20. Caterers • How would a catereruse floral designs? • Would it be important for the floral designer and caterer be aware of each other’s plans? Why? andreasnikolas/Shutterstock.com,Karen Grigoryan/Shutterstock.com

  21. Movie and TV Set Designers • Knowledge of period designs and flowers • Knowledge of period mechanics and styles • Responsible for outdoor scenes • Why would a movie or TV set designer need to know about period designs and styles? freesoulproduction/Shutterstock.com

  22. Interiorscape Designers • Enhance indoor environments • Create interiorscapes to complement architecture • Can you name five places you have seen the work of an interiorscape designer? Scott Prokop/Shutterstock.com

  23. Wedding Designers • Excellent communication skills • Detail-oriented • Excellent business skills • Up-to-date with style andcolor trends nanka/Shutterstock.com/Paul Rick Studio/Shutterstock.com

  24. Product Developers • Design accessories • Develop product lines • Keep track of color trends Loskutnikov/Shutterstock.com, RACOBOCVT/Shutterstock.com

  25. Education and Research • Instructor • Flower research • Plant research • Behavioral therapy mtr/Shutterstock.com

  26. Training and Education Hands-on Application Associate Degree Bachelor Degree Competitions • National FFA • SAIFD • State floral associations • Why would it be a wise move to join floral associationsand participate in competitions? artcasta_/Shutterstock.com

  27. Continuing Education • Classes • Presentations • Conferences • Associations • Networking • Why would you want to attend floriculture presentations and conferences? • How is networking valuable? KonstaninChagin/Shutterstock.com

  28. Certification Process • Knowledge • Skills • Hands-on exams • Written exam Diedie/Shutterstock.com

  29. Certification Benefits • Earn credentials and experience • Demonstrates commitment • Teachable • What are some of the benefits to becoming certified as a floral designer? Dean Mitchell/iStock/Thinkstock

  30. American Institute of Floral Designers (AIFD) • Certified Floral Designer (CFD) • AIFD Fully-accredited designer • Requirement of Continuing Education Unit • Student chapters (SAIFD) • Professional Floral Design Evaluation (PFDE) Outta the Box by Bryan Swann, Karin’s Florist, Vienna, VA

  31. Employment • Applying for a job • Building a résumé • Creating a portfolio • Interviewing • Employability • Work habits • Personal habits Robert Kneschke/Shutterstock.com

  32. Employability • Work and personal habits • Good citizenship • Team player • Responsibility • Professionalism • Organization • Self-confidence Kinga/Shutterstock.com

More Related