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Group 4 Alison, Christine, Jared, Sheryl

Group 4 Alison, Christine, Jared, Sheryl. Revised Digital Strategy for Massachusetts Medical Society. Massachusetts Medical Society. Mission for Healthcare Consumers:

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Group 4 Alison, Christine, Jared, Sheryl

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  1. Group 4 Alison, Christine, Jared, Sheryl Revised Digital Strategy for Massachusetts Medical Society

  2. Massachusetts Medical Society Mission for Healthcare Consumers: Solidify and enhance MMS’ reputation as a thought leader on public health and patient care issues, specifically focused on the following critical issues: • Violence prevention, especially in youth and young adults • Adult vaccination for influenza or routine vaccination, such as shingles • Medical marijuana, such as what to be careful about • Emergency notifications • Mental Health

  3. Our Overall Strategic Goal To reinforce and strengthen the patient/doctor relationship and promote active patient participation in their own care. This enhanced relationship will be based upon information they gather from the MMS website for resources and reinforced by their doctors.

  4. Primary Goals and Metrics

  5. SWOT Analysis

  6. Joe, Sonya, Tiffany, and Samuel Revisiting our Personas

  7. Personas • Joe – Librarians are a source of information and can refer patients to websites like the MMS; everyone gets information from a number of different sources • Sonya – Why she is looking for information online rather than going directly to the school; relationship with devices to look up important information; Internet could have been preliminary source before making assumptions on situation • Tiffany – Greater need for targeted information for certain issues like mental health due to social stigma; networking section of website • Samuel – MMS could be a good source for information on new legislation; practical information for cutting-edge health-related news

  8. Competitive Analysis • MinuteClinic – Doesn’t matter how good content is if it isn’t promoted effectively; missed opportunity for health education due to organization of website and mobile-friendly site; borrow format and content of videos (very interesting and engaging)

  9. Competitive Analysis • Clear who they are; despite personal opinions of naturopathic medicine, website poses credibility on subject matter • Make it clear that the organization is for both naturopathic doctors and patients • Borrow – images tied to links for patient information

  10. Competitive Analysis • Provides excellent health information by experts that is easy to understand • Borrow – efficient organization of content

  11. Social Media

  12. Social Media

  13. Social Media

  14. Social Media

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