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A Grab Bag of Innovation. ETHZ 6 February 2007 Cockayne. Topics. Working in the Long-term Foresight Thinking Design Foresight How Innovations Begin Thoughts-to-Things Thoughts-to-Things + Invest with Intention. Working in the long-term future. Design. Research. Foresight.
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A Grab Bag of Innovation ETHZ 6 February 2007 Cockayne
Topics • Working in the Long-term • Foresight Thinking • Design Foresight • How Innovations Begin • Thoughts-to-Things • Thoughts-to-Things + Invest with Intention
Working in the long-term future Design Research Foresight Critically explore assumptions, build models & develop questions • Develop strategies: • Scenarios • deep dives • Trend finding • Design for today’s future • Ethnography • brainstorms • - prototypes ambiguity Up to 4 years Up to 7 years time
X X X X X X X Foresight Thinking
? ? ? ? ? ? ? ? ? Design Foresight (F+D) (See Foresight Thinking)
Thoughts-to-things Before theidea InnovationIdeas Market &ProductAnalyses • This is the path of innovation • Inside of companies, problems occur around: • Breadth (do we have the right people?) • Required skills (can we do something new?) • Available people (who’s available?) • Time (who isn’t working 100% already?) • Cost (how do we choose the right projects?) • Scaling (how can we do this new idea?) • Transitions (who can do this entire process?) Invention& BusinessPursuits FullyCommittedProject
Thoughts-to-things & Invest with intention Before theidea InnovationIdeas Market &ProductAnalyses Invention& BusinessPursuits FullyCommittedProject $ invested time