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SoCal Promo Campaign. Mechanics. OBJECTIVES : Increase consumer awareness on SK drop-off centers in Southern California Encourage trial by offering an incentive to the consumer by way of discount and free gift item.
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Mechanics OBJECTIVES: • Increase consumer awareness on SK drop-off centers in Southern California • Encourage trial by offering an incentive to the consumer by way of discount and free gift item. OFFER: $10 off on the price of dropped-off boxes + *free TFC 20 Shirt per customer PROMO PERIOD: July 15 (Tuesday) – August 31, 2014 (Sunday) INCLUSIONS: Sea shipment only Standard sizes only: regular or jumbo *Quantity fifty for first fifty (50) at each drop off location. One per customer ONLY. DVD titles may also be used when shirts are no longer available (TBD)
Current SoCal Locations 5) 1035 S Harbison, Suite B National City CA 91950 Tel: 760.812.1028 Contact: Gary Garcia 6) KusinangPinoy in Colton, CA 1080 E Washington St, Colton, CA 92324 (909) 824-5449 7) Banaue Restaurant in Fontana, CA 13819 E Foothill Blvd, Fontana, CA 92336 (909) 355-2399 1) 2220 E Plaza Blvd, Unit F National City, Ca 91950 (Inside Samson PCS) Contact: Gary Garcia,760.812.1028) 2) 10550 Camino Ruiz Mira Mesa, San Diego, Ca (Inside Vinh-Hung Supermarket) Contact: Gary Garcia, 760.812.1028 3) 19233 San Jose Avenue City of Industry, CA Contact: Jevy Gonzales Tel: 909-262-6718 4) 3320 Mission Avenue, Suite L & K Oceanside, CA 92054 Tel# 760.722.8024 Contact: Liz Holandez
Ad Support • TVC - to be aired on LA 18 (KSCI) only • Print Ads - LA publication only • Email blast to SoCal myREMIT customers • Voiceblast to SoCal myREMIT customers • Voiceblast to SoCal SK customers, whose last order was April 2014 or earlier • Flyers