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Washington State Department of Commerce WEDA Spring Conference. Business Services Patti Brooke, Assistant Director. June 16, 2010. BSD Priorities. Energize the state-wide economic development network and develop and deploy effective sales tools. Lead Marketing initiatives for the state.
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Washington State Department of Commerce WEDA Spring Conference Business Services Patti Brooke, Assistant Director June 16, 2010
BSD Priorities • Energize the state-wide economic development network and develop and deploy effective sales tools. • Lead Marketing initiatives for the state. • Mobilize statewide efforts to create a culture of exporting • Be the voice of business to help influence state policies • Navigate the funding environment for statewide tourism support
Regional Service Managers (RSMs) • At the directive of the legislature reduced from 7 offices to 4 (11 staff to 4). • Larger territory means a need to prioritize efforts around what will make a difference economically in their region. • Priorities: Provide sales tools, business intelligence, and serve as an escalation point for economic development projects. • Project Assistance for ADOs based on thresholds (# of jobs created, capital investment potential).
Business Services Marketing: Fortune Magazine • Special advertising section to promote Washington as a premier location for business investment • “Fastest Growing Companies” September issue reaching 4 million business leaders • Letter from Governor Gregoire • Reporter tour June 21-24th • Sponsorship opportunities
“The New Normal” • “Getting people and organizations in sync is the project of our times” Seth Godin • Money is scarce and getting more scarce; public funding will be increasingly curtailed. • A rapidly increasing dependency on foreign markets requires advanced understanding of export operations. • Fewer resources means focus and prioritization is required
Case Study SGL/BMW
Project Chinook Specifications • Facility to produce carbon fiber for automotive application • Capital Investment: $100 - $250 M • Employment: 80 -225 jobs • Site: 60 -120 acres • Hydroelectric power essential
Why Washington • Renewable Hydro power at low cost • Infrastructure and logistics • Workforce skilled in advanced materials • Fast permitting process
Milestones • July 2009 - RFI released to Commerce • July 2009 - State Proposal to Consultant • Sept 2009 - Site visit by company & Consultant • Nov 2009 - Company meeting with Governor • Dec 2009 - Company commits to Moses Lake • April 2010 - Project announcement • July 2010 - Groundbreaking
Issues • Competition’s Incentive Package • Long Term Power Contact Negotiations • Infrastructure Improvements • Tight Project Schedule
Winning the Project • Strong Partner Collaboration • Community Economic Revitalization Board (CERB) • Governor’s Strategic Reserve • State Energy Program Funds • Training Assistance (JSP & WIA) • Local Strategic Infrastructure Funds
Lessons Learned • Team collaboration and communication • Governor involvement early • Understand the client requirements • Develop options and ensure flexibility • Maintain confidentiality • It’s not all about incentives
What Can You Do? • Know your local businesses and nurture those relationships • Let us know if you ID trends • Utilize the resources we provide: Choosewashington.com; industry data sheets; CERB funding; RSMs, escalation path to the Governor (Jobs Subcabinet) • Let us know what would be helpful • Champion the benefits of doing business in Washington • Highlight successes!