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Leveraging Social Media for Government Innovation

Leveraging Social Media for Government Innovation. Satish Ajmani, Chief Information Officer. Transparency Life Cycle. External. Opinion (polls, surveys). Engagement (blogs, chat, communities). Published Content (website). Collaboration (portals, forums). Information on Demand.

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Leveraging Social Media for Government Innovation

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  1. Leveraging Social Media for Government Innovation Satish Ajmani, Chief Information Officer

  2. Transparency Life Cycle External • Opinion • (polls, surveys) • Engagement • (blogs, chat, • communities) • Published Content • (website) • Collaboration • (portals, forums) • Information • on • Demand • Knowledge • Sharing • (knowledge • base search) • Document • Sharing • (EDMS) • Document • Storing • (file system) Internal

  3. Government Business Drivers • Provide information more quickly • Transparency of public services Share • Real-time feedback • Build relationships with constituents Engage • Less costly communication channels • Technology readily available Efficient

  4. Orange County, California • Third largest county in California, fifth in the nation • 34 cities, large unincorporated area • 3.1 million residents • $5.5 billion County budget • 18,000 County employees • 12 Elected County Officials • Core Programs: health and human services, public safety and regional community services Social Media Use Focused on the External

  5. Social Media Use Examples • Public Safety • Police, Fire, Emergency Management • Emergency notifications, public education • Community Services • Parks and Beaches, Libraries, Waste & Recycling • Promote services, engage customers • Core Government • Registrar of Voters, Health Services, County Archives • Information of interest readily available Facebook | Twitter | Blogs | YouTube

  6. Need For Social Media Use Policies • Encourage consideration of business need and available resources (value) • Address legal, privacy, behavioral issues • Establish consistent site standards and guidelines • Limit associated County risks • Protect IT assets Greatest Concern: Inappropriate Comments

  7. Did You Know? Reference: National Association of Sate CIOs - A National Survey of Social Media in State Government

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