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CareCircle International Inc. Presentation to: Eldercare Services Companies. New Affiliate Partner Sales Opportunity. 8/18. Background on CareCircle Management Team CareCircle Founders Director of Business Development What are CareCircle Programs?
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CareCircle International Inc. Presentation to: Eldercare Services Companies New Affiliate Partner Sales Opportunity 8/18
Background on CareCircle Management Team CareCircle Founders Director of Business Development What are CareCircle Programs? and how do they help your clients and their families New CareCircle Affiliate Partner Opportunity Benefits to CCSC Member What does CareCircle provides to Affiliate Partners? How do I become a CareCircle Affiliate Partner? Agenda
CareCircle Founders • Brian Gallick, co-founder, CEO • Technology service management • Marketing/advertising for P&G, Nabisco, Texaco and others • Caregiver and cancer survivor • Janice R. Gallick, co-founder, President • Internet marketing and product development at Prodigy, Hearst New Media, and iVillage • Marketing/advertising for Coca Cola Company, Maybelline, Coke Foods • Not-for-profit volunteer leadership experience • VP Communications for Chrohn’s and Colitis Foundation of America • AYSO Soccer Commissioner (130 volunteers, 630 soccer players) • Co-chair of Interactive Marketing Committee for Promotion Marketing Association • Caregiver for cancer survivor
Eric SteeleDirector of Business Development • CareCircle International Inc. (July 2008) • My Sacred Home Inc. (2007- 2008) • Started own assistant living and Eldercare Services company (Wichita, KS) • Mail Marketing Plus Inc. (Wichita, KS) • 15 years experience in direct sales and database marketing • Personal & professional accomplishments • Wrote and taught college coursework on Internet Marketing at Butler County Community College • Distinguished Toastmaster Recognition; Toastmaster of the year 1999 (State of Kansas) • Accomplished ultra marathon and marathon runner, father of 4 children (ages 6-22) • Co-author of marathon running book
How CareCircle Programs Came to Be • CareCircle programs were created based on the personal experience of the founders. • In late 2001/early 2002 the family had a series of life challenges thrust upon them. • What they learned during that time regarding the “power of a community” inspired them to create CareCircle programs. • They learned that when people go through challenges, friends and family members are struggling too. • Friends helping Friends. That is the essence of CareCircle programs. • CareCircle makes it easy for good people to do great things!
CareCircle Programs: Awards & Press • Received The Conference Board and the Families and Work Institute 2006 “Moving into the Future Award” • as an Innovative Approach for Addressing Eldercare, Flexibility and Work Life issues. • Showcased in the July 2007 Employee Benefit News article. • Click on this link to see the article: Employee Benefit News • Copies are available for providing to your clients • Received The Conference Board and the Families and Work Institute 2006 “Moving into the Future Award” • as an Innovative Approach for Addressing Eldercare, Flexibility and Work Life issues. • Showcased in the July 2007 Employee Benefit News article. • Click on this link to see the article: Employee Benefit News • Copies are available for providing to your clients
What Situations are CareCircle ProgramsCurrently Helping People With? • Eldercare • New Baby • Adoption • Bereavement • Military service • Illness or Accident • Emergency support (hurricanes, etc.)
How Do CareCircle Programs Help? • Help with communicatingupdates 24/7 to family, friends and co-workers using the easily customized web pages • Help with assessing needs and creating a customized non-medical “Care Plan” through the web-based step-by-step guidance • Help with sharing the responsibilities of caregiving (with other family members), and coordinating specific tasks • Such as organizing meal deliveries, rides to doctors, visitation • Help responding to offers of assistance: via the Website’s interactive Calendar and much more
Next, Let’s Look at a CareCircle Program’s Website • Eldercare CareCircle Program: • A family spread out across the country wanted to help their Mom after a hospital stay • The family used the CareCircle program’s website: • to organize meal deliveries, secure rides to the doctor, organize paid caregiving services, plan their own visits • to allow local neighbors and friends & family around the country to participate in the care of the Mom • by sending meals from local restaurants, leaving messages of support, and even getting local service providers listed on the Website to do household tasks
Where friends and family leave messages of support 24/7 Displays Care Plan sections Communicates a positive story of the situation and directs people to ways the family will accept help Volunteer Care Team
Provides specific information on shopping list and delivery details
Type: Ride to doctor Task Title: Dr. Swan Date: 2/16/2006 Start Time: 09:00 AM Assigned To First Name: Assigned To Last Name: Task Details: See Ride to doctor page for more information. Thank you. Volunteer For Task
What CareCircle Provides to Users • Help planning & managing their CareCircle Program • Easy on-page instructions, a library of helpful information, email support and phone support • Privacy for their personal Website • Visitors must be invited (must have been given the name of the program) • Password protection is available • SSL encryption for all data entry • Web search engines cannot locate CareCircle programs • Hosting of client’s CareCircle Websites
Are There Competitors to CareCircle Programs? How do They Differ? • There are a few hospital offered programs: • Care Pages and Caring Bridge that offer free Web pages • Both services provides a fraction of what CareCircle programs offer (an update section, guest book and a few photos) • They are paid for by the hospital and suggest users contribute to the hospital or have advertising on their pages. • Our clients choose CareCircle programs because of the value they provide as a robust volunteer management service that: • provide step-by-step guidance on assessing non-medical needs, designing a care plan and communicating needs • can integrate paid caregiver services, recruit family and friends as volunteers, and manage the delivery of appropriate practical and emotional support
What is an Affiliate Partnership? • It is a revenue sharing partnership that allows CareCircle to share revenue on the purchase of a CareCircle Program with the Affiliate partner. • You will receive 40% of the revenue received on all programs sold • Best of all, after sales of 100 programs you automatically become a “Gold Affiliate” and now earn a 50% commission on all programs sold. • There are 3 ways for the Affiliate partner to offer CareCircle programs to their clients.
New CareCircle Affiliate Partner Opportunity • Can begin generating additional revenue today and • it’s available to all CCSC members • Contributes to the Member organization’s reputation as a superior Eldercare Services provider • Can be offered as a value-add service • Is a key differentiator in today’s competitive marketplace • Provides a service that is affordable for all clients • Is a turn-key program (easy to execute) • Creates a word of mouth awareness generating vehicle
Can Begin Generating Additional Revenue:Three Ways to Offer • Member absorbs initial cost on behalf of client as a value-added benefit for client (Member pays $89.99 for one year’s usage, Member gets reimbursed $36.00 from CareCircle for each program at the end of the month, out of pocket cost to Member is $53.99) • Member assists their clients sign up by walking them through the easy online sign-up (Client pays $89.99 for one year’s usage, Member gets $36.00 commission from CareCircle for each program at the end of the month) • Encourage client to sign up online directly via the links from the Member’s Website (Client pays $89.99 for one year’s usage, Member gets $36.00 commission from CareCircle for each program at the end of the month) Member can login to monitor sales any time you like.
Contributes to Your Reputation as a Superior Eldercare Services Provider • We recommend you consider funding the CareCircle Program and providing it either as a value-add to premium clients or • Providing it as an introductory service to new clients to encourage loyalty to your company or • Sell the program to your client prospect and remain top of mind to your client prospect.
Provides a Valuable Service That is Easily Affordable to All Clients • You never have to turn a client away without offering a highly cost-effective way to help! • Every client can try a CareCircle Program for “almost free” ($4.99) for the first 30 days, although signing them up for six months is better. • Provides a stronger involvement from the start • The CareCircle service is available in two convenient time blocks depending on client’s need. • Six months ($69.99 client cost-- $28 commission to Member) • Twelve months ($89.99 client cost-- $36 commission to Member)
Is a Turn-key Program • A new program has to be easy to execute • CareCircle makes it simple by either setting it up or working with your Website managers to set it up. • CareCircle shows you how simple it is to provide the programs to your clients so you can begin using them as a value-add or generate commissions quickly. • CareCircle provides the training to allow you to communicate the benefits to your clients and marketing materials to provide to your clients.
What Does CareCircle Provide to Affiliate Partners? • Easy set-up linking from your Website: • CareCircle creates marketing links from your company’s Website or works with your Website management team. • Online marketing pages that will be linked to directly from your Website • provides an easy way for you or your clients to sign up for a CareCircle Program. • Your clients can learn about CareCircle programs online or directly from you: • Your clients can sign up for their “almost free” 30 day trial • CareCircle will show you how you can sign up your clients • One page color marketing sheet that can be printed and provided to families
How do I become a CareCircle Affiliate Partner? • Contact Eric Steele: - Phone: (800) 755-8012 or - email: Eric@CareCircle.com • Eric will answer any questions you have and work directly with your Website management team to get you started today. You are now ready to begin offering CareCircle programs to your clients!
Thank You… We look forward to working with you!