TARGETED E-DEPLOYMENT CBS E-MARKETING

1. TARGETED E-DEPLOYMENT CBS E-MARKETING

2. CBS TARGETED EMAIL DEPLOYMENT CAMPAIGNS WHAT THIS PROGRAM IS: Targeted email ads sent to individuals who have opted-in to receive advertising messages.

3. GEO-TARGETING FROM NATIONAL TO LOCAL T0 DISTRICT TO ZIP CODE • ACCESS TO MILLIONS OF CONSUMERS • The list is compiled from self-reported consumers and businesses that have opted-in their information via online surveys, e-subscriptions, and e-registrations, as well as from an extensive network of permission based websites and partners. • THE LIST IS COMPRISED OF: • 5,000,000 in the Chicago DMA • 8,000,000 in Illinois • 60,000,000 in the top ten DMA’s • 225,000,000 in the U.S.* Nationwide, State, DMA MSA, County, City, Zip code Custom Geography Judicial, Legislative, State or Broadcast Area

4. HOW WE TARGET THE LIST Advertisers may target the list not only geographically but also by demographics, interests, behaviors and even to businesses. Consumer Interests and Demographics • Age • Gender • Ethnicity • Occupation • Education • Language • Marital Status • Household Income • Net Worth • Golfers, Pet Owners • Homeowner/Renter • Home Market Value • Dwelling Type • Presence of Children • Interest in Purchasing an Auto • Business to Business: • Select from 18,000 SIC’s (Standard Industry Codes) • Choose from 300 + Titles, including C level executives, owners • Select by Annual Revenue • Select by number of employees

5. COMPONETS OF THE E-MARKETING DEPLOYMENT EMAIL AD COMPONENTS From Name Subject Line From Address Preview Text Unsubscribe Click here to unsubscribe Compliance Department – 118 S. Clinton, Suite 760, Chicago, IL 60661 TheDailyPlanet.com

6. COMPREHENSIVE BACK-END REPORTING VERTICAL: Banking and Financial Services OBJECTIVE: Brand Awareness and Lead Generation TARGETING: Business Owners, C-Level Executives, Controllers within a 20 mile radius around location zip Subject: 18 Ways to Cut Your Taxes

7. HOW WE MEASURE PERFORMANCE • Open rates average from 7% to 9%. • The national average for opens on prospecting email is 3%. • Advertiser repeat rate is over 80%. • Real-time tracking provides internal QC checks throughout deployment and guarantees timely delivery. Delivery details are automatically provided 72 hours following deployment. Ads will be re-deployed if the open rate is less than 3%.

8. SEE THE RESULTS AND IDENTIFY THE SOURCE cbs_ecampaigns.com / referral

9. SAMPLEINTEGRATION JUDGE OLIVER HOLMES • JUDGE HOLMES OBJECTVES: • To increase awareness of JUDGE HOLMES record. • Utilize :60 on-air & on-line commercials for messaging. • Live Search Directors to have voters search specifically JUDGE HOLMES. • Local Search will help JUDGE HOLMES be not only found, but selected, when voters search for judicial candidates on the internet. • Drive voters to early voting . • Dedicate a portion of your :60 on-air & on-line spot to early GOTV • Deploy an email blast to specific party and independent voters in your district. • Promote JUDGE HOLMES . • Use Rotating 300x250 banners on CBSChicago.com featuring your endorsements. • Use an on-line circular ad to showcase testimonials . • Deploy an email blast to voters in specific zip codes.

10. SAMPLE INTEGRATION JUDGE O. HOLMES • Your monthly advertising campaign on CBS will include: • On- Air: • 25x M-F 5A-7P • 15x M-F 5A-12M • 6x Sa-Su 7A-7P • On-Line Streaming Listening: • 80x commercials on CBSChicago.com • On-Line: • 250,0000 300x250 Rotating banners for featured products and sales • 250,000 On-Line circular for items currently in stock or on sale • Email Deployment: • 1x email deployment to 100,000 consumers within a ten mile radius of your Niles store • 1x email deployment to 200,000 female consumers in the Chicago DMA • Search: • 20x Live, on air search directors (5x per week) • “When searching for quality flooring , search Floor & Décor” • 500 connections on CBS Local Search

11. CBS E-MARKETING AE FAQ’S • Q: Is there a minimum order? • Yes. The minimum order is 75,000 circulation or $2250. • Q: What is the average circulation for an email deployment ? • Between 75,000 and 100,000. • Q: What does the fee include? • The base rate of $30.00 per thousand includes the list, geo targeting , creative, HTML programming, quality list, deployment and back-end reporting. Each additional qualifier (target) adds incremental dollars to the base rate. • Q: How specific can I get with my qualifiers? • Best practices show that adding no more than 1-2 additional qualifiers will achieve best results for the Advertiser. (Example: gender, age, or income – NOT all three) • Q: How quickly can we turn around an order? • Once paperwork is submitted, plan of 4-5 business days. • Q: How quickly will I get results? • Back end reports are provided 72 hours following deployment. • Q: Can I get a mock up to show my client? • See manager for approval. Your best practice is to use your client’s home page as an example. • Q: How will this be written up? • Your orders will be written up as digital. However, there are hard costs that will be orbited out. When it comes time to write up your first order, please see Kristen. • Q: What is the best part about this program? • There is NO BUDGET OR BUCKET FOR THIS PROGRAM! It’s purely an opportunity for you as sellers to better serve your clients and make additional dollars!

13. HOW IS CBS E-MARKETING DIFFERENT?