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Nonprofit PSA Fundamentals

Nonprofit PSA Fundamentals. Paul Clarke Nonprofit Resource Center Access Fort Wayne 23@4: January 2012. A SpringBoard program for Get on Board. About the 23@4. Launched 2009 Least you need to know Resources for further assistance. About SpringBoard.

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Nonprofit PSA Fundamentals

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  1. Nonprofit PSA Fundamentals Paul Clarke Nonprofit Resource CenterAccess Fort Wayne 23@4: January 2012 A SpringBoard program for Get on Board

  2. About the 23@4 • Launched 2009 • Least you need to know • Resources for further assistance

  3. About SpringBoard • January: Nonprofit PSA Fundamentals • February: Founder’s Syndrome • March: Nonprofit Lifecycle? • April: Recruit & Orient • May: Engaging Young Leaders

  4. Why Public Service Announcements? • Get on Board • Video library • Marketing Resources • Endless Possibilities

  5. Why Access Fort Wayne? • 30 years • Guides • Local audience • Central clearinghouse • Equipment • Capacity

  6. 6 Things First • Assign key person • Think: Audience • Shorten the message • Determine Message • Consider visuals • Write your script

  7. The Experience • Point Person • Timeline • Editing • Planning • Meeting w/ Access Fort Wayne • Production

  8. Access Fort Wayne • Your YouTube • Local media outlets • Local blogs

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