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TuneAttic Business Plan, Confidential

360 Degree Music Service Assessment. Mark Mulligan December 2011. TuneAttic Business Plan, Confidential. Page 1. TuneAttic Business Plan, Confidential. Page 1. Overview. The 360 Music Service Assessment is a holistic expert review tool that deploys a user needs based approach to address:

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TuneAttic Business Plan, Confidential

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  1. 360 Degree Music Service Assessment Mark Mulligan December 2011 TuneAttic Business Plan, Confidential Page 1 TuneAttic Business Plan, Confidential Page 1

  2. Overview • The 360 Music Service Assessment is a holistic expert review tool that deploys a user needs based approach to address: • Usability and user experience • Ability to support multiple use cases • Feature sets and functionality • Market positioning • Competitive strengths • Branding • Go-to-market and partner strategy • Pricing • Business model validity http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  3. Typical Project Milestones • Kick off meeting to identify and align priorities and expectations, as well as key stakeholders within client’s organization • Initial stakeholder interviews (e.g marketing, product, business development) • Conduct Assessment (see next slide for more detail) • Deliver preliminary findings • Present final findings • Deliver complete deliverables (see ‘Deliverables’ slide for more detail) • Optional additional workshops and implementation sessions http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  4. The Three Key Stages of the 360 Music Service Assessment Process MARKET LEVEL ASSESSMENT SERVICE LEVEL TESTING Stage 1: Identify and define target segments. Test opportunity. Identify needs and typical use cases. GROUP A GROUP B Stage 2: Test service against discreet use case scenarios and across platforms. Assess feature-sets against competition. Usability analysis goes here and here and here Usability analysis goes here and here and here Usability analysis goes here and here and here Usability analysis goes here and here and hereUsabilityanalysis goes here and here and here Stage 3: Provide qualitative scores, usability and experience assessments, tactical and strategic recommendations. http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  5. A Multilayered Usability and Experience Assessment Tool Tried and tested with multiple digital music services, the Usability and User Experience assessment tool provides the qualitative foundation for the 360 Music Service Assessment http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  6. Competitive Market Scores Lead to Opportunity and Risk Identification Example comparison services http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  7. Nature of content delivered • Consumer segments characterization • Quantitative and qualitative assessments of usability • Tactical recommendations including screenshots identifying usability, user experience and ‘consumer journey’ factors • Tactical recommendations (including prioritization recommendations) • Strategic recommendations (including competitive marketplace positioning, channel partnerships, go-to-market strategy, branding etc.) http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  8. Typical Deliverables • Excel of assessment tools • Powerpoint presentation • On-site delivery • Written report http://musicindustryblog.wordpress.com/ Mark Mulligan - December 2011

  9. Interested? For more information email mulligan_mark@hotmail.com or call +44 (0)780 11 66 712 Contact: Mark MulliganPhone: +44 (0) 780 11 66 712Email: musicindustryblog@gmail.com URL: http://musicindustryblog.wordpress.com/ Twitter: @mark_mulligan TuneAttic Business Plan, Confidential Page 1 TuneAttic Business Plan, Confidential Page 1

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