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GreyLogic. Cyber Intelligence Market and Competitor Research. 13 November 2009. Agenda. Key Findings Customers Government Private Sector Academia Competitors Market Penetration Best Practices Service Pricing Products and Services Marketing Strategies. Key Findings.
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GreyLogic Cyber Intelligence Market and Competitor Research 13 November 2009
Agenda • Key Findings • Customers • Government • Private Sector • Academia • Competitors • Market Penetration • Best Practices • Service Pricing • Products and Services • Marketing Strategies
Key Findings • GreyLogic’s market for IntelFusion: FLASH Traffic weekly brief is likely: • Large US government agencies with cyber or national security missions • Large US companies whose services are only provided through IT
Key Findings • Top 12 Customers 1. Cyber Security Management Center (CSMC) (US) 2. Defense Information Systems Agency (DISA) (US) 3. Department of Energy (DOE) (US) 4. United States Postal Service (USPS) (US) 5. National Aeronautics and Space Administration (NASA) (US) 6. Ebay (US) 7. Western Union (US) 8. Arsys (EU) 9. Facebook (US) 10. LiveJournal (US) 11. Twitter (US)
Key Findings • 51 Total Organizations • Government : 17 • Private Sector: 23 • Academia: 11 • United States: 35 • European Union: 16
Customers - Government • Top Five Government Customers • Cyber Security Management Center (CSMC) • Defense Information Systems Agency (DISA) • Department of Energy (DOE) • Department of State (DOS) • United States Postal Service (USPS)
Customers - Government Between the US and EU, US government agencies are likely to have a higher need for cyber intelligence. US government agencies likely to be the most high-value targets for cyber attacks Government agencies with cyber or national security missions are likely to have a high need for cyber intelligence US and EU government entities that have significant budgets and currently rely on private companies, ISACs, or similar organizations, to help provide cyber security are more likely to purchase additional services.
Competitors • Identified Competitors Cyber Defense Agency (CDA) (US) Cyber Security Research and Development Center (US) Cyveillance (US) DanchoDanchev (EU) Department of Homeland Security US-CERT(US) Ernst & Young (EU) EWA Information and Infrastructure Technologies, Inc. (US) Fortify (US) Global Security Mag (EU) iDefense Labs (US) iJET Intelligent Risk Systems (US) Informatica (US) IT – Information Sharing and Analysis Center (US) iSIGHT Partners (US) Lookingglass (US) Multi-State Information Sharing Analysis Center (US) nCircle (US) SecureWorks (US) Trend Micro (US) United States Cyber Consequence Unit (US)
Market Penetration • United States • Government market highly penetrated • Private sector emerging market with fast growth • European Union • Primary untapped and fragmented market
Industry Best Practices • Service Pricing • Unavailable – gradual pricing • Products and Services • Training • Security Policy Engineering • Marketing Strategies • Strategic Alliances • Online Community Building • Industry Visibility
Contact Information Henry Peltokangas(814) 823-3400hpeltokangas@gmail.comhpelto28@mercyhurst.eduJustin Smithjsmith16@mercyhurst.edujmsmith16@gmail.comJennifer Jarema(216) 316-1016jenniferjarema@gmail.comjjarem63@mercyhurst.edu Chris Dyakon(814) 392-9307chrisdyakon@gmail.comcdyako57@mercyhurst.eduAustin Ewing(814) 598-0035aewing56@gmail.comaewing56@mercyhurst.eduPerry Avery(330) 348-6916perry.avery@gmail.comCarolyn Venditti(717) 448-4693carolyn.venditti@gmail.com