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Changing the Culture: Getting Faculty Buy-In for Hybrid Education

Changing the Culture: Getting Faculty Buy-In for Hybrid Education. Gonzalo Freixes and George Ingersoll April, 2012. Those Stubborn Faculty…. Introductions and Background. Q: How do you eat an elephant?. A: One bite at a time. Online Ed Essential Ingredients:. Personnel Champion(s)

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Changing the Culture: Getting Faculty Buy-In for Hybrid Education

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  1. Changing the Culture:Getting Faculty Buy-In for Hybrid Education Gonzalo Freixes and George Ingersoll April, 2012

  2. Those Stubborn Faculty…

  3. Introductions and Background

  4. Q: How do you eat an elephant? A: One bite at a time.

  5. Online Ed Essential Ingredients: Personnel • Champion(s) • Project Manager • IT Support (only a little) IT • Course Management System • Live Meeting Software • Media Creation Tools

  6. The Key Steps • Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  7. Step 1: Define Your Goals Goal 1: Utilize hybrid learning to accommodate diverse student schedules and free up classroom space Goal 2: Bring in more applicants by offering a hybrid scheduling option for the part-time MBA program. Note: Neither of these goals requires the buy-in of 100% of the faculty.

  8. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  9. Step 2: Decide On The Setup Make choices about basic implementation Examples: • Asynchronous vs. synchronous • Use of media/ technology • Who will support • What courses will be offered • Faculty compensation • Content ownership and IP issues Advice: keep it very simple (don’t change much) More Advice: make it official by documenting

  10. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  11. Step 3: Select Your Tools • Course Management System • Live Meeting Software • Media Creation Tools • Student Portal • Survey Software • Phone Conferencing Advice: Try to select one tool per function Ask: What is doable? What will be adopted?

  12. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  13. Step 4: Start Education Faculty But don’t ask for anything (yet) • Present information • Clear up misunderstandings • Provide resources and optional training • Demonstrate available tools and technology • Keep a lookout for early adopters Advice: try to avoid faculty forums

  14. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  15. Step 5: Work With Early Adopters Don’t forget that they are not only participants in your pilot program but also your future ambassadors • Provide a framework for content design • Make it a great experience all around • Support these faculty like crazy • Support the students too

  16. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  17. Step 6: Document Success • Survey the students • Highlight accomplishments and best practices among the faculty • Make sure that your early adopters are part of every discussion • Self-promote: give examples of success • http://capture.anderson.ucla.edu/Anderson/Play/e3dc922cee4741df85ebe9e2134ee1d71d

  18. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  19. Step 7: Pitch to Faculty Leadership • Bring all your evidence and documentation • Reemphasize your goals • Anticipate possible objections

  20. Define Your Goals • Decide On The Setup • Select Your Tools • Start Educating Faculty • Work With Early Adopters • Document Success/Gain Exposure • Pitch to Faculty Leadership • Present to All Faculty

  21. Step 8: Present to All Faculty Make sure that all of your supporters attend!

  22. Conclusions • Keep It Simple • Start Small/ Gain Supporters • Active Support and Guidance is Key • Get Ready for the Objections!

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