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Fashionably Late FEASIBILITY ANAYLSIS. Group 4 Ariel Taylor Ashley Nash Larry McGhee Martez Samuel Jazmyn Wilson Bria Wright. pRODUCT. Fashionably Late is an elite modeling agency.
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Fashionably LateFEASIBILITY ANAYLSIS Group 4 Ariel Taylor Ashley Nash Larry McGhee Martez Samuel Jazmyn Wilson Bria Wright
pRODUCT • Fashionably Late is an elite modeling agency. • The customer needs that will be satisfied is that our models will advertised their products internationally, rather their advertisings be hair, clothing, jewelry, cosmetics, or footwear. • Our product is unique because we offer a variety of male and female models. We have different ages, sizes, and ethnical background
Customer • Who are our customers? Our customers are those who are looking for models for advertising purposes. Those such as fashion designers, hair stylists, and jewelers.
Competition • Who is the competition?some competition would be Elite Modeling Management, Ford Models, New York Model Management, etc. • Where is the competition?Because our business along with other modeling agencies travel nation and worldwide to find new faces of distinction the location to the competition is limitless.
COMPETITION • What are their strengths and weaknesses?Their strengths would be that because they are well known modeling agencies everyone is interested in being apart of their agencies. Their weaknesses would be that there are millions of women interested in being models and with many agencies being in that business they don't get every model they desire. • How might they respond?They might respond to our company by widening their aspects by providing more modeling scouts and more opportunity because they have been established for years and are all well known companies.
suppliers Kaezi What are their business practices? -Their business practice is to provide us with modeling studio equipment. We can expect a business friendly relationship with our suppliers.
Location • Los Angeles, CA • 932 Wilson Street, Los Angeles, CA 90021 • 4,800 sf • $15/sf • $6,000/month-$72,000/year
Physical Facilities/ Equipment • * Rent/own/build/refurbish/facilities ? * Rent/lease/purchase equipment ? - Complete Studio Kits $500 - Product Photo Tent-kit $34- Studio Lighting $279 - Support Systems $12-14.99 - Reflector & Modifiers $16 - Backgrounds $35/per * Maintenance ? • Janitorial duties will be done by staff members.
Human Resource • Modeling agencies have the appeal of glamour – it’s easy to picture flashing cameras, elegant clothing and beautiful models prowling a sleek catwalk. But modeling agencies help satisfy the needs of many different kinds of clients, including print, fashion shows, television and live demonstrations.Availability: The Models will be required to have flexible hours. And must be available for any job they are asked to do.
Human Resources • Training: Models with raw talents will be selected. We will help them per-fect their walks and poses. Classes will also be available to the models to teach them the basics and the life of modeling. Cost: According to The Model Alliance, an outfit that agitates for higher wages, estimates that the average regularly-employed model makes $27,000 a year. The more work that is booked, the more money a model can make, however, the salary of the average working model is around $30,000 a year. Experience is also a big part of what a model gets paid.
Legal/Regulatory Environment • Liability: Models will be given Liability insurance. To make sure they are protected by any injuries and dangers. It is a requirement in a business.License: As with any new business, you’ll need to apply for a business license, tax identification number and liability insurance. Establishing the modeling agency’s legal structure, whether a corporation or sole proprietorship, is also necessary. Be prepared to offer legal contracts to models outlining their responsibilities, pay scales and access to your agency’s resources
Cultural and social Environment • Cultural Issues? One of the cultural issues for our modeling agency is, although we are new and different, we have to be sure to capture potential customer’s likes and dislikes depending upon the location of where we are advertising. • Social issues? With today’s fast past of life, many costumers demand everything to be before them at the push of a button. With so much technology on the market today, our modeling agency will be working with programmers to help create apps and other online projects to make our modeling agency easier to access for customers.
International Environment • International Environment Issues? When going into another location, before we begin to advertise or sell our product, our modeling agency will take the time to study the environment in which our company would wish to work, in order to be respectful of the customers in the area
REFRENCE • "Elite Model Management." Elite Model Management. N.p., n.d. Web. 30 Sept. 2013. • "MODELING AGENCIES - Modeling Agency | Model Agencies | Model Scouts." MODELING AGENCIES - Modeling Agency | Model Agencies | Model Scouts. N.p., n.d. Web. 30 Sept. 2013.