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NIKE

NIKE. COMMUNICATION AND MEDIA CORE OPTION IB LANGUAGE B SL. MICHAEL JORDAN. MICHAEL JORDAN. MICHAEL JORDAN. MICHAEL JORDAN. ADVERTISING CAMPAIGNS. BLOG ENTRY 2

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NIKE

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  1. NIKE COMMUNICATION AND MEDIA CORE OPTION IB LANGUAGE B SL

  2. MICHAEL JORDAN

  3. MICHAEL JORDAN

  4. MICHAEL JORDAN

  5. MICHAEL JORDAN

  6. ADVERTISING CAMPAIGNS BLOG ENTRY 2 • Research information about the evolution of a brand. Of course, NIKEis already taken by us. Besides, we are using it as an example. • Choose THREEads from ONEcampaign. Of course, the one it appeals the most to you • Identifythe concept /concepts behind the printed ads throughout time. For example, in the case of NIKE, speed, health, power, freedom, strength, independence.

  7. ADVERTISING CAMPAIGNS • Give an explanationfor your concept choices • Give evidence from the ad by interpreting the image with the concept. • Explainwhat persuasive device it is using (ETHOS, PATHOS orLOGOS) and infer the target client group. • Finally, as a form of CONCLUSION and after inferring the target client group, deduce which could be the needs and likes of that target group

  8. BLOG ENTRY 2 DUE DATE: WEDNESDAY 17thApril To be showcased in class!

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